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Masters of Scale

Rapid Response: On the ground in Ukraine w/Mercy Corps’ Tjada D'Oyen McKenna

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.64.4K Ratings

🗓️ 10 March 2022

⏱️ 35 minutes

🧾️ Download transcript

Summary

Tjada D'Oyen McKenna, the CEO of Mercy Corps, an NGO on the front lines of the Ukrainian crisis, provides an inside look on how they’re helping address the needs of refugees. Mercy Corps began scenario planning well in advance of Russia’s aggression, and they’re now deploying food, cash, and social services to those in need. She also cautions about potential negative impacts elsewhere, as troubles in Ukraine pull resources from other struggling populations.

Learn more about Mercy Corps: https://www.mercycorps.org

Read a transcript of this episode: https://mastersofscale.com

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Transcript

Click on a timestamp to play from that location

0:00.0

Hi listeners, it's Reed. If you've ever felt stuck, if you can't get out of a rut or

0:05.1

over a hurdle, well, you're in good company. Every entrepreneur I've spoken to on Master's

0:10.1

scale has faced that moment at some point in their career. And so have most of the world's

0:15.9

greatest artists and creators. In fact, anyone who has ever tried to bring a bold, new

0:21.3

vision of life can probably relate. That's why I want to recommend another podcast that

0:27.1

will help you break out of the mold and cultivate a creative mindset. It's called Spark and Fire,

0:34.0

and it's produced by the same award-winning team that's behind Master's scale. Spark and Fire

0:39.1

is designed to fuel your creativity and innovation with epic stories and memorable takeaways from

0:45.2

creators at the top of their game. So take a quick moment right now to search for Spark and Fire

0:51.6

in your podcast player and follow the show. I've gotten a sneak peek in the some of their upcoming

0:57.2

episodes and trust me, you won't want to miss what's in store. We see people trying to evacuate

1:04.0

and get on trains out of the country, but they're overwhelmed. People showed up with nothing,

1:09.2

they need a place to stay. Women and children arriving devastated. We also see men who are facing

1:15.7

conscription, trying to figure out how to navigate that. You'll see Africans or Indians or other

1:23.2

people of color who are students or migrant workers being completely ignored and abandoned.

1:30.3

The resources flowing into Ukraine are unprecedented and they are welcome. However,

1:38.2

what we are encouraging and actively trying to advocate for is for people to not forget

1:44.4

what's happening in other parts of the world. We work in all these places and Ukraine was actually

1:49.5

part of the solution for some of these places. So the world is very fragile and very interconnected

1:55.2

and these things are not contained within one border or within one population.

2:02.8

If you are a company with a technology or some other kinds of expertise, please reach out to us.

2:09.4

What we do is we work with people who are suffering and we help them to survive where they are now,

...

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