Hi listeners, it's Reed. If you've ever felt stuck, if you can't get out of a rut or

over a hurdle, well, you're in good company. Every entrepreneur I've spoken to on Master's

scale has faced that moment at some point in their career. And so have most of the world's

greatest artists and creators. In fact, anyone who has ever tried to bring a bold, new

vision of life can probably relate. That's why I want to recommend another podcast that

will help you break out of the mold and cultivate a creative mindset. It's called Spark and Fire,

and it's produced by the same award-winning team that's behind Master's scale. Spark and Fire

is designed to fuel your creativity and innovation with epic stories and memorable takeaways from

creators at the top of their game. So take a quick moment right now to search for Spark and Fire

in your podcast player and follow the show. I've gotten a sneak peek in the some of their

upcoming episodes and trust me, you won't want to miss what's in store. We have to move big, fast.

Everyone can do small fast. We have a lot of assets that we have to swing to EV. It's big,

but it can still be done fast. Our workforce is not a legacy. Our workforce is an advantage.

People who do this work, I call them industrial problem solvers and industrial athletes.

Our plans to become the most inclusive company in the world are solid and fight the

conversations that are uncomfortable and then do the work that's also uncomfortable.

That's Gerald Johnson, EVP of manufacturing and sustainability at General Motors. He was

integral to GM's COVID-19 response, but that difficult task may prove simpler than the

transitions that he's leading now. I'm Bob Safian, former editor of Fast Company, founder of the

Flux Group and host of Master's of Scale Rapid Response. I wanted to talk to Gerald because

he's in the crosshairs of two of corporate America's most daunting goals, to transform GM to an

all-electric vehicle future and to stake it claim as the world's most inclusive company.

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