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Hey everyone, it's Bob here.

We're fresh off the Invite Only Masters of Scales Summit in San Francisco,

two days of extraordinary conversations and insights from AI to brand loyalty to team building, and one of the most important stage sessions I led had to do with

Gaza and Israel. We're going to share that session with you here today. It features

Aaron Gore, the CEO of World Central Kitchen, which is providing much-needed

food relief in Gaza and has lost several team members in the violence there.

And Daniel Lubetzky, founder of Kind Snacks and the One Voice Movement, an organization dedicated

to building bridges between Israelis and Palestinians.

As you'll hear, our conversation clarifies the challenges in the region, as well as offering

lessons on how to lead during crisis and how to keep our minds open to varied beliefs and perspectives. It's important stuff so let's get to the stage.

I'm Bob Safian and a live rapid response session here today and we're going to talk about

managing in an environment of crisis and uncertainty and division.

And it's serious.

We're going to be talking today about Israel and Gaza. This is a difficult and challenging topic. We realize that.

There will be references in the conversation to violence and to hate and to other difficult issues.

We ask you to be respectful of what you hear, that you try to keep your eyes, your ears, your minds open. And please do try to be respectful

to the opinions that you hear voiced by everybody up here because it is a challenging topic.

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