Rapid Response: Kickstart your users from passive to passionate, w/Kickstarter’s Everette Taylor
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 16 February 2023
⏱️ 31 minutes
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Summary
To breathe fresh life into an established platform, Kickstarter’s new 33-year-old CEO Everette Taylor is shaking things up – and he’s unapologetic if it makes people uncomfortable. From bold new product lines to bold statements, Taylor is working to kickstart Kickstarter’s existing community while aggressively pursuing new users. Marketing is product and product is marketing, he says. “I want to build a juggernaut.”
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Transcript
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| 0:00.0 | Hey listeners, it's Reed. I want to personally invite you to a live virtual strategy session |
| 0:05.6 | we're hosting an alliance with Capital One Business on February 23rd. |
| 0:09.8 | In this month's free event, I'll talk to entrepreneurs each pioneering through new markets |
| 0:14.7 | or grappling with AI and other new technologies who will present challenges that every entrepreneur |
| 0:20.6 | can learn from. We're strategizing with them on staying nimble through volatile climates |
| 0:26.3 | to reach their moonshot aspirations. Each session is lively and interactive. We even host a game show. |
| 0:33.3 | When you register, you'll also have a chance to submit your own question and I might just answer it |
| 0:38.4 | live. So go to masterthescale.com slash strategy session to register for free. Again, that's masterthescale.com |
| 0:48.9 | slash strategy session. Now onto the show. When I was 14 years old, I was selling weed and my mom |
| 0:58.3 | found out and she forced me to get a job. The first interview I had was with this company called |
| 1:04.3 | Easter National and they were asking me like these basic marketing questions and it was just second |
| 1:10.4 | nature to me and it was like a fish and water man and marketing is the thing that saved my life. |
| 1:16.7 | Marketing helped me get this job at Kickstarter which is rare. You know most people are CEOs at 33. |
| 1:25.1 | I'm shaking things up. Are people going to feel uncomfortable? Absolutely good. We need to |
| 1:30.8 | up the enemy. I want to build a juggernaut. Bob, I survived the streets of Southside Richmond. |
| 1:39.6 | No CEO job scares me man. I'm not going to let them toss this in drone. I'm not going to let |
| 1:45.5 | sell doubt. I'm not going to let haters deter me from what I'm meant to do and for me to help all |
| 1:51.8 | the people that we can here at Kickstarter. That's Evertailor CEO of Kickstarter, the iconic |
| 2:00.9 | crowdfunding platform for creative and business projects. As of February 2023 pledges to projects |
| 2:08.0 | on the site have exceeded $7 billion. I'm Bob Safian, former editor of Fast Company founder of the |
| 2:14.9 | Flux Group and host of Masters of Scale Rapid Response. I wanted to talk to Everett because |
| 2:20.6 | at just the age of 33, Everett's been tasked with breathing new life into an established platform |
... |
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