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Masters of Scale

Rapid Response: Invest in first principles, w/Sarah Levy, Betterment CEO

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.64.4K Ratings

🗓️ 24 February 2022

⏱️ 37 minutes

🧾️ Download transcript

Summary

It may appear off-brand for Betterment, a digital investment adviser, to acquire a cryptocurrency investing platform. But CEO Sarah Levy explains that Betterment, positioned around its long-term diversification philosophy, has approached this volatile space with their tried-and-true principles top of mind. “Once we believe that an asset class is here to stay,” she says, “the question is: how do we responsibly incorporate that alongside a traditional investment strategy?” Levy, who became CEO in the midst of the pandemic, offers an intriguing perspective on how new, fast-moving digital finance platforms are shifting the norms of the industry. “We are not saddled with legacy businesses here that prevent us from chasing new dreams.”

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Transcript

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0:00.0

Hi listeners, it's Reed. If you've ever felt stuck, if you can't get out of a rut or

0:05.1

over a hurdle, well, you're in good company. Every entrepreneur I've spoken to on Master's

0:10.1

scale has faced that moment at some point in their career. And so have most of the world's

0:15.9

greatest artists and creators. In fact, anyone who has ever tried to bring a bold, new

0:21.3

vision of life can probably relate. That's why I want to recommend another podcast that

0:27.1

will help you break out of the mold and cultivate a creative mindset. It's called Spark and Fire,

0:34.0

and it's produced by the same award-winning team that's behind Master's scale. Spark and Fire

0:39.1

is designed to fuel your creativity and innovation with epic stories and memorable takeaways from

0:45.2

creators at the top of their game. So take a quick moment right now to search for Spark and Fire

0:51.6

in your podcast player and follow the show. I've gotten a sneak peek in the some of their upcoming

0:57.2

episodes and trust me, you won't want to miss what's in store. There's so many subcultures

1:04.6

happening within the cryptocurrency space. Over 17,000 different digital assets available. And so

1:11.3

how do you even know where to start? I was doing day trading in the late 90s thinking that was a lot

1:16.8

of fun and thinking it was easy to make money, but the truth of the matter is that doesn't always

1:20.8

end well. This current kind of super active trading is really just an extension of what

1:27.0

betterment pioneered, right? The democratization of finance. When the markets are rising, everyone

1:33.6

thinks they're a winner. You know, in times of volatility, that's when our investing philosophy

1:38.7

withstands the test of time. That's Sarah Levy, CEO of Betterment, the digital investment advisor

1:47.5

known for its somewhat traditional investing philosophy that just made an intriguing move by

1:52.0

buying a cryptocurrency platform. I'm Bob Safian, former editor of Fast Company founder of the

1:57.6

flux group and host of Master's of Scale Rapid Response. I wanted to talk to Sarah because

2:02.7

volatility in the investment markets has quickly escalated for cryptocurrency and all asset classes.

...

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