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Masters of Scale

Rapid Response: How to decarbonize your business, w/John Doerr, partner at Kleiner Perkins

Masters of Scale

WaitWhat

Startups, Business, Mindset, Management, Bob Safian, Entrepreneurship, Diversity & Inclusion, Reid Hoffman, Jeff Berman

4.64.4K Ratings

🗓️ 13 January 2022

⏱️ 37 minutes

🧾️ Download transcript

Summary

“Go for the megatons.” That’s John Doerr’s recommendation for how we need to combat the existential threat of climate change. Doerr, a venture capitalist and author of the new book Speed and Scale, joins host Bob Safian to discuss our decarbonization efforts, what he calls “the greatest economic opportunity of the next century.” The book quantifies the specific societal needs, in six discrete areas, to achieve a carbon-neutral world. John isn’t arguing that we all need to be vegan ascetics, but rather, the need for collective action – and the critical role that business plays in advancing that movement. 

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Transcript

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0:00.0

Hey listeners, this is Chris Gotier, I'm one of the producers of Masters of Scale.

0:04.8

I want to tell you about a show from our friends at Harvard Business Review that might help you better understand the world of business.

0:11.0

It's called HBR IdeaCast.

0:14.0

Each week, Harvard Business Review editors bring you the world's leading business and management experts.

0:19.3

But it isn't just another business podcast.

0:21.8

We think you will find so many connections from IdeaCast to how we hear at Masters of Scale think about scaling our business.

0:29.6

For instance, they often approach business challenges from contrarian points of view, telling surprising stories,

0:35.5

like, what can we learn from NASA about managing high-risk projects?

0:40.1

And what can a comedian teach us about using humor to lead a team?

0:44.8

Subscribe to HBR IdeaCast on Apple Podcasts or wherever you get your podcasts.

0:50.1

Now onto the show.

0:52.4

Hi everybody, it's Bob.

0:54.4

The surge in energy prices this year has been hard to ignore. Some argue that we need to ramp up fossil fuel production to meet near-term needs and reduce inflation.

1:04.2

Others say this moment proves the danger of relying on fossil fuels, that we need to redouble efforts on renewable sources.

1:12.2

Climate emergency discussions are now underway at the White House while records heading temperatures are claiming lives across Europe.

1:19.3

I spoke earlier this year with legendary investor John Doar, a venture capital firm, Kleiner Perkins, about his new book Speed & Scale which provides a framework for considering these issues.

1:30.7

John's voice and message are compelling about the risks of climate change, as well as the opportunities for businesses that embrace a new reality.

1:39.3

We're re-releasing the episode now as a reminder and a roadmap for understanding and addressing these challenges.

1:46.2

Here's the episode.

1:48.2

What we are doing is not enough and it's not happening fast enough.

1:53.2

There's a revolution underway and in real revolutions there are winners and there are losers.

2:00.2

One monster objective, it's the mother of all okay artists and that's to take 59 gigatons of greenhouse gas emissions.

...

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