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Masters of Scale

Rapid Response: How Star Trek prospers against Netflix and Disney+, w/Executive Producer Alex Kurtzman

Masters of Scale

WaitWhat

Business, Jeff Berman, Startups, Reid Hoffman, Management, Diversity & Inclusion, Mindset, Bob Safian, Entrepreneurship

4.64.4K Ratings

🗓️ 18 April 2024

⏱️ 32 minutes

🧾️ Download transcript

Summary

The streaming wars have reached a new inflection, as Netflix and Disney+ jostle for position, and in the process disrupt post-strike Hollywood. Paramount+ invested heavily in blockbuster veteran Alex Kurtzman to turn Star Trek into a distinguishing franchise. Now Kurtzman talks with Rapid Response host Bob Safian about the future of streaming, the end of TV’s golden age, and how courting Trekkies offers lessons for all customer engagement. Plus, Kurtzman shares behind the scenes stories of Star Trek’s past, present and future.

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Transcript

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0:00.0

Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now,

0:07.8

with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed.

0:17.0

We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time.

0:24.8

So search for rapid response in your podcast player

0:28.0

and subscribe to make sure you get all our episodes.

0:31.2

I'll see you on the other side.

0:35.0

Hollywood in general markets itself and benefits from being a mirror that reflects the moment in which it's making its content.

0:44.0

So when you see something like the opening of Civil War this weekend,

0:48.0

you realize that people are obviously in an election year really thinking about this,

0:52.0

that it is highly highly

0:53.0

highly there. Look we go to the movies or we watch television to have to

0:57.4

experience catharsis. We go and we sit in the dark and we eat our popcorn to

1:01.5

experience a sense of catharsis that

1:03.9

allows us a closer understanding of the very thing we're experiencing in the

1:07.9

world which is why movies have always been so much a part of our popular

1:11.8

culture.

1:13.0

That's Alex Kurtzman, the executive producer behind Paramount's ever-expanding collection of Star Trek TV shows.

1:25.8

He's also worked on franchises from Transformers to Spider-Man to Mission Impossible.

1:31.1

As we approached the one year anniversary of the Hollywood strikes, I wanted to talk

1:35.8

to Alex about the state of the streaming wars right now.

1:39.5

He's someone Paramount Plus Tapped to help compete against Netflix and Disney Plus and others.

1:45.0

Even if you're not a Trekky, Alex shares insights for leaders everywhere

...

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