Hi listeners, it's Chris Goethea, one of the producers here at Masters of Scale.

As any entrepreneur knows, partnerships are immensely important. No one scales alone.

But how do you build the mindset for finding, creating, and sustaining successful partnerships?

We answer that question and dive into the key of activating strategic partnerships

in the newest course in the Masters of Scale courses app. It's called the Power of Partnerships,

and you'll learn how to find, cultivate, and expand alliances from experts like Reid Hoffman,

Damon John, Stacey Abrams, Bill Gates, and more. So if you're already a Masters of Scale member,

jump right into the Power of Partnerships course today. And if you're not yet a member,

search for Masters of Scale courses in the app or Google Play Store to start your seven day

free trial. In just 10 minutes a day, you'll learn the tools you need to build the kinds of

partnerships that will unlock your business's potential. So go check it out. Again, that's

Power of Partnerships in the Masters of Scale courses app. Now on to today's show.

I started in the deep dark nights of COVID, and you couldn't tell where the beginning

middle or end of where we stand today is, but I had to address challenges head on from day one.

We needed to make things easy. We needed to make it purposeful, and we needed to make it clear.

There's a big emotional strain that people are working under. This is massive disruption.

I would say we're having as much people disruption and labor disruption as we are supply chain

disruption. I believe you have to start with trust and the results will come with it.

Retail is hard. Retail will kill you if you don't love it. You have to have the passion for what

you do. And ultimately I want happy employees.

That's Janet Hayes, CEO of Craton Barrel Holdings. Under her stewardship and in the midst of the

pandemic, Craton Barrel has seen a surge of growth. I'm Bob Safian, former editor of Fast Company,

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