We are the biggest fastest growing entertainment medium in the world by a wide margin and it has been that way for some time.

What we saw through the pandemic was tens maybe hundreds of millions of more people recognised.

The games are a lot of things. They are inspiration, they are escape, they are competition, they are self-improving, they are creation.

But what they really are is social connection and that won't go away.

The Netflix is the Amazon, the Whole Lose, the Disney's, the Peacocks, the HBO Maxis.

While they can bring in large numbers of people in the context of their subscription, no entertainment medium drives the level of engagement that Al's does.

That's Andrew Wilson, CEO of Electronic Arts, the gaming company behind franchises from Apex Legends to FIFA to The Sims.

Gaming's growth especially during Covid has drawn the competitive attention of media titans from Facebook and Snapchat to Netflix and Disney.

Meantime the gaming industry's culture has come under fresh scrutiny with industry leader Activision hit by a harassment lawsuit.

I'm Bob Safian, former editor of Fast Company, founder of the Flux Group and host of Masters of Scale Rapid Response.

I wanted to talk with Andrew because he's navigated this environment with cultural and competitive sensitivity.

In the accelerated tech adoption of the last 18 months, EA has been among the big beneficiaries,

leaning into entrepreneurial partnerships while preparing for the next gaming frontier, the still evolving concept of a virtual metaverse.

Andrew's approach has been proactive, whether in deal-making or addressing topics of gender harassment and diversity.

Charismatic, passionate and a natural storyteller, he highlights the human factor in the marketplace and the workplace, offering perspectives and lessons about competition, human motivation and the importance of fair play.

We'll start the show in a moment.

Afterward from our premier brand partner, Capital One Business.

I have a background as an actor, so we're used to saying yes.

Can you fly a plane? Yes. Can you do this? Yes. You just say yes first.

So when people would ask me, could you make me a carer-cake? Could you make me some pranies? Could you make me a whatever? I would say yes.

That's Pashon Ashley, founder of Mama aunties vegan goodies. She started her business with baked goods from her own kitchen.

But soon she had her customer saying yes when she perfected her recipe for the holy grail of vegan desserts, ice cream.

...