Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now,

with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed.

We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time.

So search for rapid response in your podcast player

and subscribe to make sure you get all our episodes.

I'll see you on the other side.

Everybody on earth underestimates pop culture.

Pop culture is a massive, massive currency. I think businesses and brands have more permission to be

contextual to the room they're distributing the content in. When I make

Facebook content I'm thinking about parents.

Those are going to be different videos that I'm putting into Tik-Toc, yet I believe most people

are just making a video and then pushing them out.

Being happy is worth fighting for. The world is selling fear, brother.

The world is weaponizing fear.

The people who are most hurt and unhappy are very loud. They do feel a sense of responsibility

for pushing optimism, happiness, joy, and v Friends is how I'm going to scale that.

That's Gary V.

That's Gary V.

Known by a sea of entrepreneurial accolades as Gary V. Founder of Vainer Media, Vainer X, and author of best-selling

books from Crush It to Jab-Jab-Jab-Right Hook.

I'm Bob Safian, former editor of Fast Company, founder of the Flux Group, and host of Masters of Scale

Rapid Response.

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