Rapid Response: EA’s march to 1 billion gamers, with CEO Andrew Wilson

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.6 • 4.4K Ratings

🗓️ 24 September 2024

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

While EA’s pursuit of 1 billion users may sound ambitious at first, once you hear CEO Andrew Wilson explain the developers’ strategy to get there, the 1 billion mark starts to almost sound conservative. Wilson returns to Rapid Response to shed light on EA’s recent announcements around a community-driven app, and plans to unleash new AI tools for creators and gamers alike. Wilson also shares the inside story behind the company’s high-stakes FIFA rebrand, how Brazilian Jiu-Jitsu shapes his business leadership, and more.

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Transcript

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0:00.0	Bob Safian here, host of Rapid Response.
0:03.0	I want to tell you about another podcast called Last Week in AI.
0:07.2	It's hosted by Andre Karenkov, a Stanford PhD and lead AI engineer at Aestrocade,
0:14.4	and Jeremy Harris, CEO at Gladstone AI,
0:18.0	a national security company.
0:20.1	Each week they discuss the most interesting developments in AI tools, business, and research.
0:25.2	It's become a top 30 technology podcast in the US, the UK, and Canada.
0:30.7	Find last week in AI wherever you get your podcasts.
0:34.6	Hi there listeners, it's Jeff Berman.
0:37.2	We all know that technology moves fast and it can be quite hard to keep up. That's why there's a podcast I'd like to tell you about.
0:45.0	It's called Ted Tech, a show that helps you get ahead of the curve and unlock the biggest ideas about the future.
0:51.0	This weekly podcast from Ted features the tech world's most innovative minds on the science
0:56.8	that's changing the world.
0:58.9	Find Ted Tech wherever you get your podcasts. The biggest most important decisions are a strong
1:08.0	balance of both fear and excitement. I think that's true for humanity and AI right now. A game
1:16.8	like college football where we put 150 stadiums and 11,000 star athletes into the game in what was a three-year
1:25.7	development cycle, well that just wouldn't be possible without AI. It just wouldn't
1:29.8	be. What if we give our global community of players access to all of the AI tools we use to build
1:36.4	games and let them create whatever they want?
1:39.7	AI supercharges our existing business, it supercharges our existing business. It's supercharged our creators. With the
1:44.8	utilization of this technology, we can actually be leaders in creating new forms of
1:48.8	interactive entertainment. And we're equally excited about that. That's Andrew Wilson,
	...

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