Rapid Response: Caitlin Clark and the new WNBA, w/Commissioner Cathy Engelbert
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 7 May 2024
⏱️ 26 minutes
🧾️ Download transcript
Summary
We’ve reached a radical inflection point in the growth of women’s sports, particularly the WNBA. As college stars like Caitlin Clark and Angel Reese enter the league, fans are clamoring for tickets and on social media, generating unprecedented excitement and business potential. WNBA Commissioner Cathy Engelbert joins Rapid Response host Bob Safian to share how she plans to capitalize on this newfound buzz, and how NIL deals have transformed the business of sports for players and owners alike. Plus, Engelbert peels back the curtain on how she led the league through the Brittney Griner crisis and the tumult of COVID.
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Transcript
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| 0:00.0 | Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now, |
| 0:07.8 | with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed. |
| 0:17.0 | We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time. |
| 0:24.8 | So search for rapid response in your podcast player |
| 0:28.0 | and subscribe to make sure you get all our episodes. |
| 0:31.2 | I'll see you on the other side. |
| 0:32.8 | Coming off of that draft, I think Caitlin's Jersey at the time was the most sole |
| 0:39.8 | Jersey of anyone in history on their draft night. This is the moment to make sure that you can sell |
| 0:46.4 | as many tickets, premiums, many fans, and then keep them. I start out every meeting with my team with the bold will win everything must change |
| 0:55.3 | because we can't think about the WMBA the past we have to think about the W MBA of the future. |
| 1:00.8 | That's Kathy Engelbert, Commissioner of the WMBA. |
| 1:06.0 | Women's basketball is seeing an unprecedented boom |
| 1:09.0 | thanks to recent college phenoms like Caitlin Clark and Angel Reese. |
| 1:14.2 | With the start of the W MBA season tipping off a week from today, I wanted to talk to Kathy about |
| 1:19.5 | how she plans to capitalize on the buzz. |
| 1:22.4 | If there's ever been a time for the business of women's |
| 1:24.6 | sports to reach a new level of scale, it's now? The former CEO of consulting firm Deloyed, |
| 1:30.0 | Kathy shares her expansive strategy for this moment, |
| 1:33.4 | plus how NIL deals have redefined the financial power of young stars, |
| 1:38.3 | how she's dealt with crises like the pandemic bubble |
| 1:41.0 | and the detainment of Brittany Grineriner and more. Let's dive in. |
| 1:45.0 | This is rapid response. Hi listeners it's Erica Flynn. |
... |
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