Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now,

with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed.

We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time.

So search for rapid response in your podcast player

and subscribe to make sure you get all our episodes.

I'll see you on the other side.

Let's take us knowing that novel threats are the new normal. We're always going to be facing an attack that we don't quite

anticipate or was unexpected. And how do you protect the business? And AI is a really powerful tool in that. And yes, AI can be leveraged

by the attackers as well, but cyber security, it's nuanced and it's evolving, it's self-learning, and that makes it such a natural home to be able to use AI.

You really get excited about this. Like I'm just...

I love it.

Hey everyone.

Hey everyone it's Bob Safian that was me with Poppy Gustafsson, the CEO of Cybersecurity

firm Dark Trace out of London. We talked about how AI has helped both attackers and defenders in an escalating cyber war that's raging

across the dark web. If that all sounds mysterious, it is, though cybercrime

has also become way more professionalized and business-like

than I'd realized. Poppy is both a guide to this world and a passionate advocate

for how technology can help us get the most from technology.

We also talked about deep fakes, which are getting richer and more common,

and how our biggest cyber risks come from human weaknesses, not software.

This is an area that business people would often rather not think about, but they should.

And it's actually quite fascinating.

...