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Masters of Scale

Rapid Response: Aggressive sustainability, w/Lynn Jurich, CEO of Sunrun

Masters of Scale

WaitWhat

Startups, Business, Mindset, Management, Bob Safian, Entrepreneurship, Diversity & Inclusion, Reid Hoffman, Jeff Berman

4.6 β€’ 4.4K Ratings

πŸ—“οΈ 28 January 2021

⏱️ 37 minutes

🧾️ Download transcript

Summary

Expectations for solar are high under a Biden administration, says Lynn Jurich, CEO of the solar power company Sunrun. While Sunrun's stock price has quadrupled in the past year, Jurich faces not only high-profile competition but the complexities of a new-style energy utility and the vagaries of politics and policy in the most partisan environment in generations. Her touchstone – in a key lesson for entrepreneurs – is to focus on long-term trends that she believes are favorable. In the teeth of the pandemic, she spent $3 billion to buy up one of the other key industry players, doubling down on her commitment, and extending a scale advantage. From Sunrun's internal culture to the undulating energy marketplace, Jurich is both pivoting in search of opportunity and holding fast to central principles.

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Transcript

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0:00.0

Hey listeners, it's Katie Clark Gray, one of the senior writers on Masters of Scale.

0:04.6

One of my favorite parts of working on this show is discovering unconventional theories

0:10.3

of what it takes to scale.

0:12.3

And as we've seen in your reviews, this element of surprise is one of your favorite aspects

0:16.7

of the show, too.

0:18.3

So with that in mind, I want to recommend a new podcast that I think you'll love.

0:22.9

It's called Rethinking and is hosted by our friend, Adam Grant.

0:27.3

You might know Adam from his work in organizational psychology, or you might recognize his name

0:32.0

as a previous Masters of Scale guest.

0:34.6

He has an incredible mind.

0:36.6

And in his new podcast, Rethinking, he interviews some of his favorite thinkers in the world,

0:41.6

like Mark Cuban, Celeste Eng, Reese Witherspoon, and Alex Arnold, about the assumptions that

0:46.7

they're challenging and the mindsets that have made them successful.

0:49.9

It's worth checking out.

0:52.0

So search for rethinking in your podcast player and give it a listen.

0:56.0

Now, onto the show.

1:00.4

Because this is called Masters of Scale, throughout a few scale facts for you all.

1:04.4

So one, we already have 500,000 customers, just sun run.

1:10.2

And we've raised capital to install about $9 billion worth of solar.

1:16.8

No one probably would have expected us to be the market leader.

1:20.3

And now here we are, more than double the size of Tesla.

1:25.3

You don't have to be a climate warrior to adopt these products.

...

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