Rapid Response: A new script for the book biz and Hollywood, with The Black List’s Franklin Leonard

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.6 • 4.4K Ratings

🗓️ 1 October 2024

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Black List has reshaped Hollywood by identifying overlooked screenplays from Argo to The King’s Speech that have become commercial and artistic successes. Now, founder Franklin Leonard is opening The Black List’s successful model to the book industry. He shares what Hollywood and publishing have in common: a bottleneck in talent discovery, and billions in missed revenue from untapped audiences. Leonard is already linking novelists to Hollywood’s ever-growing appetite for adaptations. His insights apply to many industries, from the cost of making knee-jerk assumptions to the importance of finding risks worth taking.

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Transcript

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0:00.0	Money influences so much of what we do and how we live.
0:03.6	That's why it's essential to understand how the economy works.
0:07.4	Hi everyone, Bob Safian here, host of Rapid Response.
0:11.2	If you want to keep up with business news and trends, check out the Marketplace
0:15.2	podcast. Each weekday host Kai Rizdahl delivers smart, trustworthy business reporting
0:21.4	on everything from inflation and student loans to the future of
0:25.1	AI explaining what it all means for you. Listen to Marketplace wherever you get your podcasts.
0:31.6	Hi listeners, it's Jeff Berman.
0:34.0	You probably see a ton of health fluencers on social media
0:38.0	with science-e-sounding advice about what to eat or how to sleep better,
0:42.0	but you're not sure it's sound advice.
0:45.0	Science verses can help.
0:46.8	The show takes on fads and trends and uninformed opinions to find out what's fact,
0:51.7	what's fiction, and what's in between.
0:53.6	This season, they're taking on things like microplastics and inflammation.
0:57.6	The new season of science versus, that's science V.S.
1:01.6	is available now, wherever you get your podcasts.
1:06.4	If you are a novelist, we'll tell everybody in the publishing world and in the phone
1:10.8	television world. This is a book you should probably pay attention to.
1:14.6	There was a recent study looking at the movies that got made in the last like six years,
1:19.0	and half of them roughly came from original screenplays or adaptations of novels.
1:25.0	The blacklist now has visibility over the inputs that represent 50% of the film production.
	...

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