The stupidest things entrepreneurs say, now I'm only sharing two with you on this rant

because I can't take more than two stupid comments in one episode.

Now before I get a load of shit, this is kind of a bit of fun,

but these are things that are not common sense, that are actually contrarium,

and there is this common wisdom that many entrepreneurs most, I would argue,

just one man band really, things they say that I believe through my 15 years of experience,

is completely and utterly wrong. Now right now in my disruptive entrepreneur community,

I've got a thread going and I've asked you all, what are the stupidest things that you think

there are that entrepreneurs say, that business owners say, and I would love your thoughts.

So jump in in the disruptive entrepreneur community and let's share some stupid things,

some common sense that isn't so common and then I can deliver you some education around that

and help you. So the first one that gives me an aneurysm is the product sells itself, nothing

fucking sells itself. What, the product grows legs, gets in the car with its briefcase,

drives around the country selling itself to everyone. The product takes your credit card,

processes your credit card details, takes the money, looks up, no, whenever anyone says the

product sells itself, it means they don't have to sell the freaking product. So your product never

sells itself and then some people say, oh yeah, but Rob, Elon Musk, his cars sell themselves,

Tesla sell themselves, iPhone sell themselves, no they don't, these companies have been built

over 15 and 20 years with billions and billions of dollars worth of investment and people have

been, you know, like how many brand companies and consultants and marketers have got around the

table to sell an iPod or an iPhone, I give you an example of this, the iPod didn't sell itself,

but the marketing slogan, 10,000 songs in your pocket, that sold the iPod and that is not the

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