So those that have been listening to this podcast, my rant over the past couple of years,

you know that I'm not the biggest fan of Toki, the PMS provider, but they are one of the

biggest PMSes for the service accommodation market. I've got reasons why I think that

is, but it's not for today. But I have always wanted to fix their booking engine. It's a big,

big pain point of mine and a big annoyance of mine and a peave of mine when I see that the most

important part, I believe, of a PMS provider, probably management software is the online book

in section. It is the section that where your future potential guest will go and make a booking

with you. And there's a couple of PMSes out there to keep being the biggest one where they have

never fixed it. It has always been not the best on mobile. It's always been clunky and

for us who do website design, we've created a website. And then as soon as a user goes to book

now, it always takes them right back to the start of the booking process. And for me, I was always

saying, listen, a guest will come on to a Boosely website. They'll put the dates that they want to

stay. They'll find a location that they want to stay in. They'll do all of the things. And then

when they click on book now, it just takes them straight back to the process and it confuses them.

And as we know, when you confuse, you lose. And the stats that I've been touting for years is

that 87 plus percent people, as soon as they have a bad user experience, they leave a website and

never come back. So with the introduction of Boosely API, with the ability for us to really

delve in and communicate directly with the PMSes, to keep being one of them and fair play to

Turkey. For opening up their API too, as for this, we've been able to fix this problem. I wanted

to show you today a couple of examples. Now, the website I'm going to show you isn't a bad bad

website. It's just the one that I could find. And I'm not saying the website that I'm going to show

is is pouring any way shape or form. It's just I'm going to show you this is a very common problem

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