On this episode of the playbook I have Ramon Castillon, president of Row House, and we're going to talk about synchronicity.

Synchity like a Row team and how that is utilized in the art of negotiation.

You will learn all of this and more on the playbook.

This is Entrepreneurs the Playbook,

where each week I bring you some of the greatest athletes, celebrities, and entrepreneurs

to talk about their personal and professional playbook to success and what made them champions

on the field and in the boardroom. I'm your host and CEO of Sports One

marketing David Melzer. This day Melter without ignores the playbook and I

have Ramon Castillon. That's right it rhymes and he's just

teaching me my Spanish 101 here in the playbook studio. He is the president of Roghouse

which is a fitness phenomenon and we're going to get into that.

But like every great entrepreneur, I want to get a little bit of backstory Ramone.

You're not your normal American entrepreneur. How did you get into the entrepreneurial spirit?

Yeah, well, first of all, thanks for having me.

Oh, of course.

You know, for me, I, um, so we were sharing a little bit earlier earlier both my parents are from Mexico.

Extreme they were migrant farm workers. I mean I watched them grind and grind and

grind for for years growing up and for me it was to watch them work so hard I felt a

responsibility to try to make very good use of the opportunities that they put in front of me. And so when I entered the workforce

for the first time just right out of college, I went into finance. And I really enjoyed it.

I had a great time. But the one thing that really stood out to me was I felt like I was just

making decisions about companies versus actually building companies up. And so from there that kind

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