This is the Playbook.

This day, Meltzer with Entrepreneurs, the Playbook, and I have a quantum addition

of the Playbook. Somebody who is at my frequency, my vibration, or hopefully even a little bit higher.

So we're going to raise everyone's awareness today with the chief marketing and communications

offer officer for a small company called MasterCard. He's also the president of the healthcare

business there at MasterCard. Welcome to the Playbook, Raja Raja Manar.

Thank you David. I really appreciate the opportunity of being here and I was asked

as a frequency so I can start. It looks like you're at a far higher frequency which is last part.

Well, compliments give you everywhere on this show is we're at about 1400 episodes.

Everyone from Saad Guru, the Deepak Chopra, the Tillman Fertida, the Cameron Diaz has been on the show.

And as I talked about, there's a lot of iconic brands that have been represented on the show.

One of the most iconic of all is your priceless MasterCard campaign. And why it's so

interesting to me is that timelessness is an aspect of vibration or frequency. It's an aggregation,

a compounding and acceleration of vibration or frequency. And so when you see an iconic

brand, we know that it has a certain today overused term authenticity. I call it certain

essence. And so I'd love to get your perspective as we start off of how and why you think

that longevity has really created and it just is more and more popular, the priceless,

the infinite idea of MasterCard in this campaign.

Yeah, David, in fact, I think you hit the nail on the head. Firstly, the concept of priceless

is truly timeless. And no wonder that the campaign is still around 25 years after it was originally

conceived. And as successful it is today as it was when it was launched. So if you just go into

the genesis of the campaign itself, just look at the situation. The company was trying to at that

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