Go

Oh!

Oh!

I'm going to be a gentleman now.

Can I please have your attention?

Thank you, Jenga!

Greetings, you're listeners.

This is Jonah Goldberg, host of the Remnant.

I'm going to talk to you about this patch and this patch of media.

Come on by the site, check out our wares, maybe join the community if you can.

That would be great.

I had quite an epic length Wednesday newsletter on the relationship between Ben Franklin's SA fart proudly.

And the current freak out over the pandemic.

And maybe we'll talk more about that later.

But for now, I want to get to our guest.

Otto von Bismarck reportedly said,

if you like laws and sausages, you should never watch either one being made.

Well, some might say what is true of laws and sausages might also be true of corporate branding on social media.

In the 20th century, big corporations such as US Steel, the Wyland Corporation, the Shine Heart Wig Company,

and Omni Consumer Products, went to extraordinary lengths to figure out how to give that air of comfort and comfort

and approachability that makes one think, home, mother, friend.

But they also married it to that elusive fashionableness and frisant of unobtainableness that late capitalism thrives under as it turns wants into needs.

...