Raide: Building a Solutions-Based Backcountry Brand

GEAR:30

BLISTER

Arts, Design, Skiing, Snow, Snowboarding, Sports, Outdoors, Bike, Technology, Gear

4.9 • 809 Ratings

🗓️ 19 January 2024

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

Luke Koppa sits down with Kyle Siegel, the founder of Raide, which is one of the newest players in the backcountry softgoods category. They launched with a lightweight 40-liter backpack that immediately made a splash when it was released, so we sat down with Kyle to learn about how — and why — he started Raide.

We cover the problems he’s looking to solve; how he went about doing so with the Raide LF 40 pack; we do a deep dive on some of the latest high-end, ultralight pack materials; the challenges and benefits of running a new, small business in the category; what we should expect from Raide in the future, and more.

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Episode Sponsor: Pulse Boot Lab & Ski Co.

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Blister First Look: Raide LF 40L Pack

TOPICS & TIMES:

Kyle’s Background (3:28)

The Problems Raide is Attempting to Solve (6:19)

Prototyping Process & Must-Have Features (12:15)

Deep Dive: Materials (17:00)

Raide LF 40L: Overview (28:07)

Raide’s Future Products (35:57)

Running Lean & Nimble as a Small Business (43:32)

Raide’s Athlete Team (46:17)

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Transcript

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0:00.0	Hey everybody, welcome back to another episode of Gear 30 on the Blister podcast network.
0:10.7	As always, we are coming to you from our home base, an elevation hotel in Mount Crested Beach.
0:16.8	My name is Luke Kappa, and I'm the managing editor at Blister, and you can check out everything we're doing and reviewing over at blisterreview.com.
0:26.3	There, you can read all of our latest reviews, listen to all of our latest podcasts, watch all of our latest videos, learn more about our Blister Plus membership program, sign up for our upcoming Blister Summit,
0:39.4	and a whole lot more.
0:41.8	Today I'm talking with Kyle Siegel, the founder of Rade, which is one of the newest players
0:47.3	in the Backcountry Soft Goods category.
0:50.3	Now, Rade launched with a lightweight 40-liter backpack that immediately made a bit of a splash when it was released.
0:56.8	So I sat down with Kyle to learn about how and why he started Raid, the problems he's looking to solve with it,
1:04.4	how he went about doing so with the Raid LF-40 pack, the current state of the backcountry touring industry,
1:12.5	the challenges and benefits of running a new small business in the category, what we should expect from raid in the future,
1:18.2	and more. Now, this episode of Gear 30 is presented by our Blister recommended shop, Pulse Boot Lab,
1:24.7	and SkiCo. Put simply, Pulse's primary goal is for you to love your ski boots.
1:29.7	They take a comprehensive and data-driven approach to making sure you are in the right boot,
1:34.4	including using their proprietary foot scanning technology to help deliver the best boot and liner solution for you.
1:41.9	Side note, if you are interested in learning about their unique technology,
1:46.1	you can do that via episode 234 of Gear 30. Now, every Pulse boot is customized to your needs,
1:53.0	including using their handcrafted Profit injection liners, and they offer a wide selection of
1:58.1	boots from top brands. They'll work with you to get the right balance of performance and comfort,
2:03.3	something that is sure to change your experience out on the hill.
2:07.3	Pulse has locations in Revelstoke, Banff, and Collingwood.
2:10.5	That one is based out of Little Ed Ski and Bike Shop.
	...

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