Radio most resilient traditional local news source, Pew finds
WIBC 9AM-Noon Podcast
WIBC
4.6 • 1.2K Ratings
🗓️ 7 May 2026
⏱️ 5 minutes
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| 0:00.0 | Meekam Auctions, the world's largest collector car auction company returns to Indianapolis for Dana Meekam's 39th original Spring Classic, May 8th to the 16th at the Indiana State Fairgrounds. |
| 0:12.5 | Join us with a fun, fast-paced high-energy Meekam experience with 3,000 vehicles up for grabs. |
| 0:18.9 | For avid collectors, first-time buyers, and enthusiasts of all ages, there's something for everyone. |
| 0:25.1 | Register a bid and buy spectator tickets now at mecom. |
| 0:32.6 | So you might be familiar with the old song by the Buggles. |
| 0:35.2 | Video killed the radio star, not according to a new Pew Research Study, where they found that |
| 0:41.5 | radio remains one of the most resilient, traditional local news sources in America. |
| 0:47.4 | Ethan, you and I would say, yeah, we know. |
| 0:50.1 | Of course. |
| 0:51.2 | Duh. |
| 0:51.3 | That's why you're tuned in to 93 WIBC, only the finest Midwestern broadcasting institution this side of the Mississippi River. |
| 1:00.8 | Okay, one of the things that they found out is clearly that Republicans or Republican-leading voters slightly more than Democrats prefer radio for local news. older Americans remain radio's strongest local news audience, especially adults, over 50. |
| 1:18.3 | I think this is a great opportunity for us to thank everybody who's listening on the radio. |
| 1:24.4 | We appreciate you. |
| 1:25.6 | We love you. |
| 1:26.6 | Thank you so much for doing that. Literally, |
| 1:29.2 | without you, what we do here would not be possible. So yes, you make sure that what we, |
| 1:35.3 | what we do continues to happen. Yeah, but I wanted to ask you, Corey Grass, because you have been |
| 1:41.4 | a listener more than a broadcaster for many years until just recently. So why listen to radio? Imagine my fantasy that's come true here, my bucket list to be in your studio sitting between two radio professionals. We were talking off the air a little bit. It is funny how you feel like you get to know people, their voice, what you think they look like, their personality. You feel like you almost know them. As a consumer of radio, it makes sense to me. Again, I check a lot of those boxes you just mentioned, age-wise, conservative, all the things you checked on. But it makes sense to me that radio has lasted this long, has thrived this long because, again, as a business person, I can't sit on my computer at home and do work I'm supposed to be doing and read newspaper articles or surf sites or social media. I can listen to you in the background, constantly. Air pods at a restaurant or a coffee shop, whatever. If I'm in my car, you have a very captive audience because I know I don't text and drive. You know, I don't read and drive ever, so I always have you on the background. So it makes sense to me. Again, as a consumer, |
| 2:41.0 | it makes total sense that this is the most lasting media. You had mentioned that you met Matt Bear, |
| 2:46.8 | Traffic Beast, Matt Bear, this morning. And he looks, he looks, he looks. Is that your Matt Bear impression? |
| 2:50.4 | That was the best I could do. And he looks different than what you imagined in your mind. |
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