On this episode of the playbook, I have Rachel Weber, the last person you would think would be the

CMO of Playboy Enterprises. She is an extraordinary leader and we talk about tapping into the DNA of a brand and what power a brand

holds. Branding so essential these days so join me today on the playbook.

This is entrepreneurs the playbook,

where each week I bring you some of the greatest athletes,

celebrities, and entrepreneurs to talk about their personal

and professional playbook to success and what made them

champions on the field and in the boardroom. I'm your host and CEO of Sports One

Marketing David Melzer.

This is Dave Melzer with Entrepreneurs of the Playbook.

I am so excited.

I have Rachel Weber, the CML of Playboy Enterprises.

Now, Rachel, this is such an interesting property as an entrepreneur, as a

brand, as a frequency. I'm old enough where my grandfather, when I was 12 years old,

had stacks of them hidden, right? And then an evolution of

running Lee Steinberg with all the different parties with Hugh and now it's a

completely different structure, but all the frequencies and the brands and the lifestyle of what Playboy is

have really just an

an amount of picking and choosing where we are today. And your job, you have just an extraordinary experience of

digital marketing, really.

How do you think you take these older more traditional

brands? Yep. And allow them to breathe and monetize them. It's such a great question. I start with an easy one. Yeah, so I mean for me it was so

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