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Your World of Creativity

Rachel Tapscott and Greg Monaco, Personal Brand Stories

Your World of Creativity

Mark Stinson

Education, Business, Self-improvement, Design, Marketing, Arts

5.045 Ratings

🗓️ 11 February 2022

⏱️ 28 minutes

🧾️ Download transcript

Summary

Today we have a "mini-global summit" on personal branding. Our featured guests are Rachel Tapscott and Greg Monaco.

Rachel Tapscott runs a video production and training business called That Camera Girl.

“I help people shake off their nerves and overcome a fear of the camera so they can get their message out into the world to the person who needs to hear it. I also host my own podcast called Mindset Mastery, interviewing people who live their life by design and the practices they incorporate into their daily lives. I’d love to offer myself as a guest to talk about building confidence to put yourself and your brand out there on video. I noticed the same patterns and limiting beliefs pop up with dozens of different clients, and I was able to formulate a process for helping people feel more confident and look natural on camera. I believe that anyone can be great on camera, you just need the self-belief to start.

Rachel says you're not "too old", "too inexperienced", "too introverted", or "too-anything else." You're exactly where you need to be to start growing your business with video.

Rachel talks about:

  • how using video in your business strategy can help you attract the right customers and clients
  • how to identify the limiting beliefs you may have about talking on camera
  • how to kick fear in the butt and create videos you're proud to share

Rachel’s background

“I studied a degree in film, TV, and radio, and like most people who go through film school, I wanted to work on massive blockbuster productions and become a Director of Photography. My first job was as a regional news camera operator and editor before moving into corporate video production. Originally these roles were a stepping stone to build up my camera skills to get closer to that movie-making dream. But my focus completely changed when I saw how video could change people's lives. With video, I'm able to help clients take their years of experience and package it into a product that can reach people all over the world. This is even more important where lockdowns, restrictions, and uncertainty mean that online teaching is the only option for many businesses.”

YouTube - https://www.youtube.com/channel/UCFi0izf8O9PXQARNJfTX5_Q

website: http://thatcameragirl.com/

IG: https://www.instagram.com/that_cameragirl/


We also are joined by Greg Monaco, Brand and Story Coach.

Greg says, “I help people tell magnetic stories so they attract the work they love. I work with authors, entrepreneurs, executives, and artists to refine their voices, build their presence, and attract dream opportunities. My online network, Fearless Brands, is helping people in their pursuit of getting paid to do the work they love. If we do the work we love, we have more love to give.”

Previously, Greg was a Founding Partner of Monaco Lange, an independent global brand consultancy, and was a Senior Copywriter at Ogilvy helping tell stories for clients like Girl Scouts of the USA, American Express, AT&T Wireless, SAP, and IBM to name a few.

You can see Greg’s ideas featured on Entrepreneur.com, Advertising Age, and Human Resources Executive.

He also hosts branding and storytelling courses and workshops.

“Beyond branding, I have also enjoyed many pursuits as an architectural photographer, professional soccer player, and filmmaker. I live in Connecticut with my wife, Jill, and our three children Aidan, Cameron, and Kylie.”

Website: https://www.letsgomonaco.com/

LinkedIn: https://www.linkedin.com/in/gregpmonaco/


Transcript

Click on a timestamp to play from that location

0:00.0

Happy to your most original thinking, organize your ideas, and create the opportunities to launch your creative work.

0:14.0

Unlocking your world of creativity with best-selling author and brand innovator Mark Stinson.

0:24.0

Welcome back everyone to unlocking your world of creativity.

0:28.0

And one of the most important pieces of our work is our own personal brand.

0:33.0

And so today we're going to have a little mini global summit, personal branding.

0:38.0

And we're going to go to each corner of the world. I've got Greg Monaco up in the New York, Connecticut area.

0:44.0

And Rachel Tapscott in Brisbane, Australia. Rachel Greg, welcome to the show.

0:49.0

Thank you.

0:51.0

When we say our favorite subject, everyone says their favorite subject is me.

0:55.0

But we have to say me, not just as a personality, but me as a brand, right Rachel?

1:01.0

As a creative professional, whether it's an independent or whether you're trying to build a company.

1:06.0

Why is the personal brand so important?

1:09.0

The short answer to that is that people connect with people.

1:12.0

You know, you want to buy from a real person and work with a real person.

1:17.0

And so if you can build that personal brand, you know, and that's why my medium is video.

1:22.0

And I love it gives you that three dimensional appearance online, you know, because we go online for everything these days.

1:30.0

So if you can build that personal brand, especially, you know, in your video, get your face out there.

1:37.0

It helps people actually see who you are.

1:39.0

It gives them a really quick indication of whether you're someone they want to do business with.

1:44.0

And I think it's really important just to actually connect with your audience on a deeper level and be able to be real with them.

1:51.0

I think it's the real important thing about personal brand.

1:54.0

If you're trying to be fake, people are going to see through that, especially if you're really, you know, putting yourself out there on video.

...

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