Rachel Shapiro, Director of Marketing, LivTech's In Home Care Division
All Home Care Matters
Enriched Life Home Care Services
5.0 • 88 Ratings
🗓️ 19 February 2026
⏱️ 32 minutes
🧾️ Download transcript
Summary
All Home Care Matters and our host, Lance A. Slatton were honored to welcome Rachel Shapiro as guest to the show.
About Rachel Shapiro:
Rachel Shapiro is the Head of Marketing for LivTech's In-Home Care division, supporting brands including CareTime, Ally, Qualis, and WorldView. Her work focuses on helping home care, home health, hospice, and senior care organizations navigate complex operational and regulatory challenges with clarity, confidence, and purpose.
Her connection to this industry is deeply personal. When a close family member suddenly needed home health support, it fundamentally changed how Rachel understands care not just as a profession, but as something lived every day. That experience reshaped how she shows up in her work, grounding her perspective in empathy for families, caregivers, and care teams alike. She lives in Atlanta, Georgia with her family and is driven by a belief that the business of care should never become a barrier to care itself.
About LivTech:
LivTech is a healthcare technology company dedicated to supporting organizations that deliver care in the home. Through a portfolio of specialized brands — including CareTime, Ally, Qualis, and WorldView — LivTech provides software and services designed for home care, home health, hospice, PACE, and senior care organizations navigating increasingly complex operational and regulatory environments.
LivTech's solutions address the real work behind care delivery: billing and revenue cycle management, documentation, visit verification, equipment management, compliance, and operational visibility. Each brand is purpose-built for its specific audience, ensuring providers are not forced into generic systems that don't reflect how care is actually delivered or reimbursed.
What sets LivTech apart is its deep industry alignment. The company works alongside providers to understand the downstream impact of daily operational decisions — from documentation and EVV to claims, cash flow, and compliance risk. Rather than focusing on surface-level efficiency, LivTech helps organizations build durable systems that support predictable revenue, audit readiness, and sustainable growth.
LivTech partners closely with provider associations, industry experts, and care leaders across the country to stay ahead of regulatory shifts and operational challenges. This hands-on approach ensures that solutions evolve with the realities of care, not just the technology roadmap.
At its core, LivTech believes the business of care should strengthen — not obstruct — the delivery of care. Its mission is to give providers the clarity, confidence, and support they need to focus on what matters most: the people they serve.
Transcript
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| 0:00.0 | Welcome to all home care matters, the show where we discuss all things home care with discussions |
| 0:06.7 | on important age-related matters and topics. Brought to you by Enriched Life Home Care Services, |
| 0:13.3 | the number one rated home care provider in Michigan by Top Rated Local. |
| 0:23.7 | Hello and welcome back to All Home Care Matters. |
| 0:26.2 | If this is your first time visiting us here at the show, we want to say thank you for taking time out to be with us today. |
| 0:31.4 | We appreciate how valuable everyone's time is, and that's why we try and make each episode here at all home care matters, something |
| 0:37.8 | that will hopefully matter to you. Today, we are honored to welcome a remarkable guest, Rachel Shapiro. |
| 0:44.7 | Rachel is the head of marketing for Live Tech's in-home care division. Welcome, Rachel. How are you? |
| 0:50.9 | Thank you so much. I'm so excited to be here. It's always our pleasure. |
| 0:55.2 | You know, before we get going, why don't you just share a little bit about LiveTech and any of the other brands for our viewers and listeners who may not be familiar with them? |
| 1:03.7 | Yeah, of course. |
| 1:04.9 | LivTech is a company founded by a private equity company that supports a lot of different tech companies in the post-acute |
| 1:11.3 | health care space. So there is a physician division, a senior living division, and then a |
| 1:16.0 | caglomerate of brand within the in-home care space. And the four companies that I represent |
| 1:21.3 | are two within the in-home care specifically, that's ally and care time, that are technology |
| 1:26.6 | solutions supporting non-scaled |
| 1:28.7 | home care providers. And then Qualis is for hospices and Worldview is for home health and |
| 1:36.6 | hospices. So it's been great to be able to work in all aspects of in-home care, and I'm really |
| 1:41.2 | passionate about it. Yes, yes, and that's why we're excited to have you here. |
| 1:45.0 | You know, I spoke at your symposium or conference not too long ago, and, you know, |
| 1:50.6 | you guys are just doing great work, you know, advocating for not only family caregivers, |
| 1:54.8 | but also for companies that are in the in home care space and otherwise. |
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