Rachel Brathen - "Instagram Yoga Girl on What is Real"

J. Brown Yoga Talks

J. Brown

Yoga, Health & Fitness, Yogateacher, Alternative Health, Yogaindustry, Religion & Spirituality, Spirituality

4.4 • 696 Ratings

🗓️ 21 January 2019

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

You are listening to the free version of J. Brown Yoga Talks. To hear the rest of our conversation, please subscribe to podcast premium at: https://www.jbrownyoga.com/premium.

Rachel Brathen, creator of @yoga_girl, talks with J about how a bohemian lifestyle on the beaches of Costa Rica converged with the invent of Instagram and led to two million followers and a yoga career. They discuss the process of going from obscurity to recognized social media influencer, the evolution of her choices and professional pursuits, pitfalls and misinformation in the social media sphere, DIY business models, and operating by principles that will better serve the people behind the hashtags. This episode is sponsored by YogaAnatomy.net.

Transcript

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0:00.8	For the last few weeks, I've been talking about sponsoring the podcast.
0:05.4	Because as the show's grown, we've gotten contacted by a lot of corporations with big ad budgets,
0:11.7	but I don't feel good about that.
0:14.0	It doesn't feel like it measures up to the kind of integrity that I want to have.
0:18.9	But I know that there's a lot of people listening to this who are out there creating
0:24.1	independent businesses and projects, and you're trying to find ways to promote that that
0:28.7	doesn't feel like you're selling your soul.
0:31.0	And the reality is, if you're listening to this, then chances are the people who would
0:36.0	be interested in what you do are also listening to this.
0:39.5	And sponsoring the podcast is an excellent way to connect to those people.
0:44.3	And I'm super excited about those of you who have already reached out.
0:47.8	You're going to get to learn about some of our new sponsors very soon.
0:52.1	But listen, there's only so many slots available and they are starting to fill up.
0:56.8	And frankly, people who are taking spots are renewing because they're seeing a positive impact.
1:04.0	So if it's something that you've been considering, now's a good time to jump in.
1:09.5	Go to jbrownyoga.com slash sponsor.
1:17.7	All right.
1:23.2	It's time.
1:24.9	This is J. Brown Yoga Talks podcast.
1:27.8	My name is Jay Brown. If you podcast. My name is Jay Brown.
1:29.6	If you're new, let me welcome you.
1:32.4	If you're returning, what's up, everyone?
	...

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