Hi everybody. I'm Nicola Tangen, the CEO of the Norwegian Soan Wealth Fund, and today we have a bonus episode on trust.

And we have the world's leading expert on trust. Rachel Botsman here with me. She's written two books. What's mine is yours and who can you trust? So I absolutely love the work you're doing.

Big thanks for being here.

Thank you.

It's nice here on my bonus episode.

Well, you are like a real bonus.

So let's just kick off with the basics here. So what is trust? What is trust? It's actually a very hard question. It's a word we use a lot, but when you ask people to define trust, you'll never get the same answer. So depending on the field, some people will say it's an asset. Some people describe it as a currency or an attribute.

Some people might say it's a value.

But trust is a belief.

It's a belief towards someone or something.

And what we're still figuring out is if the way we trust the someone, a human, and the way we trust a something are the same thing.

And the important thing, once you ground yourself that trust is a belief, all beliefs are highly subjective and contextual.

And it's the contextual piece around trust that is often missing in the conversation.

So you've probably heard people say, oh, I don't trust the media or I don't trust this politician,

I don't trust this tech company.

It's a completely useless conversation to be having because whenever we talk about trust,

we should follow up with to do what.

What is it we're trusting someone or something to do?

What is it we're not trusted to do?

Because unwanted trust is a problem.

Why is trust so important?

So it's funny. I really struggle answering this question because there's so many reasons.

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