4.2 • 639 Ratings
🗓️ 30 December 2015
⏱️ 3 minutes
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0:00.0 | Understanding the human body is a team effort. That's where the Yachtel group comes in. |
0:05.8 | Researchers at Yachtolt have been delving into the secrets of probiotics for 90 years. |
0:11.0 | Yacold also partners with nature portfolio to advance gut microbiome science through the global grants for gut health, an investigator-led research program. |
0:19.6 | To learn more about Yachtolt, visit yawcult.co. |
0:22.7 | .jp. That's Y-A-K-U-L-T.C-O.J-P. When it comes to a guide for your gut, count on Yacolt. |
0:33.6 | This is Scientific American's 60-second science. I'm Erica Barris. Got a minute? |
0:40.2 | The assumption is that when teenagers want to drink, they buy the cheapest beer or booze or just suck down whatever they can steal from their parents' liquor cabinets. |
0:48.3 | But a new study finds that when it comes to liquors, there's a racial divide. |
0:51.9 | Brands like Hennessy, Konyak, and Sarak vodka are preferred |
0:54.7 | by black youth. In fact, 12 alcohol brands among the top 25 preferred brands for black |
1:00.3 | drinkers don't appear at all on the top 25 for young white drinkers. The one thing that we were |
1:05.8 | able to find that tied all those brands together was that they are all heavily promoted in urban music culture. |
1:13.6 | The studies lead researcher Michael Siegel of Boston University's Graduate School of Public Health. |
1:18.4 | There are specific songs about those brands. |
1:21.1 | There are artists, in some cases actually are spokespeople for the brand. |
1:26.5 | There are artists that are paid by alcohol companies |
1:30.7 | with very large marketing deals. The findings were in the journal of substance abuse. |
1:37.2 | The message of much of these lyrics is through alcohol and specifically through these |
1:43.0 | particular brands, |
1:50.4 | you can actually obtain a slice of prestige and a slice of upper social class, |
1:57.2 | maybe not in real life, but at least it makes you feel like you're obtaining that through the use of these particular brands of alcohol. |
2:01.8 | Siegel's research also compiled examples of alcohol brand promotion. |
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