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The Breakdown

RAC on the First Truly Free Markets for Music and Culture

The Breakdown

Blockworks

Investing, Business

4.8786 Ratings

🗓️ 17 October 2020

⏱️ 93 minutes

🧾️ Download transcript

Summary

Today’s Breakdown is a conversation with Andre Anjos – aka RAC, a Grammy Award-winning recording artist and music entrepreneur. He and NLW discuss: Starting the “Remix Artist Collective” as a business Evolving from remixing to performing artist The challenges and trade-offs of working with major labels  How the music industry beat back technology innovation where other industries failed How NFTs, tokens and other crypto innovations are opening up truly free markets for music and culture  Find our guest online: Twitter: @RAC Web: rac.fm

Transcript

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0:00.0

It's completely unbalanced.

0:01.2

And they know that.

0:02.2

And they use it to their advantage.

0:03.5

I mean, it's just, it's a weird thing because it's like everybody involved in it didn't really create the system.

0:09.8

But everybody is guilty of perpetuating it.

0:12.9

So there's no effort into changing it because it's like, well, we're making money.

0:17.0

This is, well, if Prince took it, Michael Jackson took it, you know, who are you?

0:23.2

Welcome back to The Breakdown with me, NLW. It's a daily podcast on macro, Bitcoin, and the

0:30.2

big picture power shifts remaking our world. The breakdown is sponsored by crypto.com, nexo.io,

0:37.2

and eliptic, and produced and distributed by CoinDesk.

0:41.2

What's going on, guys? It is Friday, October 16th, and today we have a really fun conversation.

0:50.4

My guest today is Andre Agnios, better known as recording artist RAC.

0:58.6

Now, the specific context for our conversation is that Andre has been doing a number of experiments with crypto and NFTs in the music space, thinking a lot about how these new technologies

1:14.0

could change the way artists interface with fans can change the business model of the industry

1:19.4

as a whole. But what I didn't want to do is just give you guys a kind of crypto talk for 20

1:25.9

minutes that doesn't have the appropriate context. And what I mean by

1:30.1

that is that I think that sometimes when we talk about crypto solutions, we totally lose the

1:36.2

relevant underlying context of the industries where the problems are that crypto is trying to solve.

1:42.8

André is, as you'll learn, a geek about technology,

1:46.0

but he's coming at this space from the standpoint of a musician or recording artist, a music

1:52.2

entrepreneur in many ways, who's trying to figure out how to evolve and diversify his model

1:58.2

while also thinking about different ways to connect and engage with his

...

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