From KCRW Santa Monica and KCRW.com, it's The Treatment.

Welcome to The Treatment. I'm Elvis Mitchell. About 13 years ago, I guess, you started seeing t-shirts with a little red plus sign or cross, whatever you want.

I think it's a plus sign because it's about what these clothes add to the world.

Also, to remind us of our responsibilities to the planet.

The brand I'm talking about, of course, is Aplis Global Citizen, its creators, its founders, the guys behind the brand and Shay partner here.

First of all, thanks so much for doing this.

And let's talk about that logo because this suggests to me a plus sign, but talk about

the genesis of that.

Totally.

I mean, I think the biggest thing that we always come to is that people, I think, underestimate

that if you want quality, you need to really empower quality.

And so this idea of products being really made well really is, I mean, super similar to like farm to table.

Like you're looking for great farmers to get great food.

And so we've just been really adamant that if we're going to make product that's going

to be long lasting for people's kind of everyday life, we need to find, like, great craftsmanship

and treat them well.

And so the symbol of this red cross stitch that we put on all our products is really to simplify

the idea of equality, like the product

that you make and the people that own it, like both those people have like a sense of

relationship that's like bonded together. Like it's just as important as the people who buy it

is the people who make it. And so this cross stitchstitch kind of represents that sense of crossing this idea we call

it as a common thread.

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