Welcome to the How of Business with Henry Lopez and David Begin, the podcast that helps you start, run, and grow your small business. And now here are your hosts.

This is Henry Lopez, and welcome to this rerun episode of the Howa Business. This episode is on the

topic of ideation and it's in edited. We've tightened it up, shorten it up a little bit, but it's all

great relevant information on the topic of ideas or ideation. How do you come up with the ideas for

a new business or ideas to help you grow your existing small business.

This has been one of our most popular episodes we've ever released on the How a Business,

and it's great if you're thinking about a new idea or trying to come up with new ideas.

Also related to this topic, episode 131 was an interview I did with Mike Stemple, which I really encourage you to listen to if you have not.

It's on the topic of ideation.

And he really is a great inspiration on this topic.

So I encourage you to listen to episode 131 as well on the topic of ideation.

But here now is the rerun of our episode on ideation.

I think we both have thought about this, but I brought this up, David, because I come across

this often as I'm working with clients who are looking to start a business or as we chat with

perspective or aspiring entrepreneurs. And it seems to always come up. And it comes up for us as

well. This concept of an idea, is my idea good enough? How do I come up with new ideas? Oh my gosh,

how could I possibly come up with this incredible idea and come up with this new invention and

get rich off of that? And so I think we put so much pressure on it that it's a very interesting topic to dive into, I thought.

Agreed.

And all businesses start with some idea.

And so we're going to talk about how people formulate the idea and then going on to how people execute that idea.

And I've gone back and forth on whether the idea part is easy.

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