R255: Overcoming Fear with Ruth Soukup
The How of Business - How to start, run, grow and exit a small business.
Henry Lopez, Levante Business Group
4.7 • 522 Ratings
🗓️ 18 November 2024
⏱️ 31 minutes
🧾️ Download transcript
Summary
Overcoming Fear to start and grow your small business, with Ruth Soukup - author of "Do It Scared: Finding the Courage to Face Your Fears, Overcome Obstacles, and Create a Life You Love".
Show Notes Page: https://www.thehowofbusiness.com/r255-ruth-soukup-overcoming-fear /
"The whole idea behind 'do it scared' is not that you don't ever feel afraid because we all feel afraid. It's that you take action even in the face of fear and you continually take action because ultimately action is the antidote to fear."
Ruth introduces the concept of the Seven Fear Archetypes, which she developed through research involving over 4,000 participants. These archetypes include the Procrastinator, Rule Follower, People Pleaser, Outcast, Self-Doubter, Excuse Maker, and Pessimist.
Each archetype reflects distinct ways fear manifests, such as procrastination driven by perfectionism or self-doubt stemming from insecurities. Understanding these archetypes allows individuals to identify their unique fears and develop targeted strategies to overcome them.
Our discussion also focuses on principles of courage, including "owning your choices" and "recognizing that balance is overrated."
Ruth argues that taking responsibility for one's life, while letting go of the myth of perfection and balance, empowers individuals to prioritize purpose over superficial ideals. She highlights the importance of rejecting excuses, embracing imperfections, and persistently moving forward, even when success feels uncertain.
This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
Transcript
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| 0:00.0 | Welcome to the how of business with your host, Henry Lopez, the podcast that helps you start, run, and grow your small business. |
| 0:13.5 | And now, here is your host. |
| 0:15.6 | This is Henry Lopez, and welcome to this episode of the Howa Business. |
| 0:18.8 | My guest today is Ruth Sukup. Ruth, welcome to |
| 0:22.6 | the show. Thanks so much for having me. It's great to be here. Looking forward to it. This is a topic |
| 0:27.8 | of course. It's relevant to everybody. And in fact, I think it's the biggest reason why people |
| 0:34.0 | don't take that leap of jumping into starting their first business. And even as |
| 0:39.2 | existing business owners, what holds us back from growing and expanding and doing the things |
| 0:44.1 | that we need to do to build our business. And that's fear. All fears are not created equal. So we're |
| 0:49.2 | going to look at it a little deeper than just fear at a high level. And so by identifying the specific types of fear, |
| 0:57.4 | you can experience a better ability to address those fears, to overcome those fears. And that's |
| 1:03.3 | what I loved about this topic and why I wanted to have Ruth on the show. So let me tell you |
| 1:08.2 | a little bit more about Ruth, and then we'll get into it. Ruth Asucup |
| 1:11.4 | is a New York Times bestselling author, and she's dedicated to helping women overcome fear and |
| 1:17.4 | create a life that they love. Through her blog, Living Well, Spending Less, which reaches more |
| 1:23.3 | than a million women each month, she encourages her readers to follow their dreams and reach their |
| 1:28.6 | goals. And her latest book, which is Do It Scared, Do It Scared, Finding the Courage to Face |
| 1:34.9 | Your Fears, Overcome Obstacles, and Create a Life that You Love. And so once again, Ruth Sukup, |
| 1:41.5 | welcome to the show. Thank you so much. |
| 1:44.4 | All right. |
| 1:53.5 | So when did this focus and wanting to learn more about fear and the role it plays and how it holds us back? |
| 1:55.6 | But when did that come into focus for you? Well, you know, do what scared has always been sort of my own personal mantra and my own personal motto. It's something that I've, |
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