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Marketplace All-in-One

QVC wants to be the next TikTok Shop

Marketplace All-in-One

Marketplace

News, Business

4.51.4K Ratings

🗓️ 17 April 2026

⏱️ 26 minutes

🧾️ Download transcript

Summary

QVC, which pioneered live TV shopping shows, filed for Chapter 11 bankruptcy this week. Leadership made the next step clear: a pivot away from television and toward something akin to social commerce, like livestreamed sales on TikTok Shop. But can the legacy brand compete with new, social media-driven shopping platforms? And after that, we wrap up Kai and Nela’s trip to Vietnam with visits to an AI startup and a neighborhood of expats.


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Transcript

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0:00.0

Okay, everything is good now, economy-wise, right?

0:07.0

From American public media, this is Marketplace.

0:16.2

In Los Angeles, I'm Kyle, Rizdahl. It is Friday. Today, this one is the 17th of April. Good as always to have you along, everybody.

0:29.3

Okay, so look, everything is clearly not fine economy-wise. One might even say it's going to be a while before we get back up to fine economy-wise.

0:40.0

But we're going to spend the next seven and a half minutes on this program testing that premise.

0:44.3

Kate Davidson's at Bloomberg. Anna Swanson is at the New York Times. Hey, you two.

0:48.2

Hey, Kate. Kate, you get to go first. There is a truce in various stages of being denied or reinforced by either one of the parties.

1:01.3

And we obviously hope it holds. We are, though, a long way from normal. And I would like you to just expound on that for a little bit.

1:09.7

Sure. So obviously, the news from today on the

1:13.8

Strait of Hormuz reopening and the potential for a peace deal is undoubtedly really good news. I mean,

1:19.4

we're seeing markets just surge on this news. Of course, there's not a lot of nuance sometimes

1:25.8

in the way that investors react.

1:28.0

They're reacting.

1:29.7

It's a big sigh of relief, right?

1:35.4

But ultimately, as you said, it's just going to take time for things to normalize.

1:41.9

We heard from a lot of different finance ministers who were in Washington this week for meetings of the IMF and World Bank, talking about how even if the war were to cease immediately

1:45.2

and everybody shakes hands and it will take weeks, if not months, before normal operations

1:50.8

resume. You know, you need to get tankers back to the straight. And it looks like from

1:57.3

reports that we're seeing that people are already scrambling on this news,

2:01.1

but it just takes time logistically to get things back to where they were.

2:06.3

So we saw this big impact on prices.

2:08.2

That's easing somewhat, but it's going to take weeks and maybe months for all the kinks

...

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