Let's talk about your business, strategy, and the juicy details of what actually works,

from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

How do we scale your company and do it with the balance and the happiness that we all seek?

Let's hear from those insiders, experts,

and strategists that actually make it happen. I'm your host, Ashley Alderson from the boutique

hub, and I can't wait to chat.

Hey guys, it's just you and I today, and I want to come to you for a very quick tip. I know as

many of you are getting ready for the

holiday season and deciding what promotions am I going to offer, what sales am I going to offer,

what am I going to do for Pink Friday and Black Friday and Small Business Saturday,

and all of the big days of the year in the fourth quarter. And I know traditionally when you look at big box

stores, especially this year when we're going to see so many big box stores take massive markdowns

because they have so much unsold inventory. I just want to remind you of a couple quick things

and leave you with a few quick tips today so that you have cash in your pocket at the end

of the day, right? Here's what tends to happen, I guess, a lot in retail, I would say. It is so

easy to get so busy this time of year, planning, increasing your staff, doing all the marketing,

the extra marketing, buying the extra inventory, planning for a huge fourth quarter. And unfortunately,

there's a lot of retailers who get stuck on chasing one number and one number alone. And you

know what that is? It's your sales number. And it's hoping that you have a bigger fourth quarter

sales number or holiday season sales number than you did last year. But it is such a trap, you guys,

because here's what happens. As you're chasing that sales number and you're like, I just got to

push more things out the door, right? You get to the end of the season. You get to, you know,

...