So Facebook is once again making updates to its ad platform, with the latest change being a pretty big one.

Facebook is removing the relevance score.

Now, if you recall, the relevant score, this is a score of 1 to 10, 10 being the highest, and essentially tells you how relevant your ad is to the target audience that you're trying to reach.

The higher the relevance score, the lower your cost generally on your ads.

Also, if you recall, Facebook used to have two scores, positive and negative feedback,

in addition to the relevant score.

Well, that was pretty confusing, and then they removed those two scores and wrapped them into the relevant score. Well, that was pretty confusing,

and then they removed those two scores

and wrapped them into the relevant score.

Well, now Facebook is removing the relevant score metric

as we know it in favor of three new metrics.

So today, I'm gonna break down what this new change is,

why Facebook is doing it,

and how it affects

you and your Facebook and Instagram ad campaigns.

Let's dive into it.

What do you get when you combine simplified digital marketing, proven ROI strategies, and

Metallica blasting from his headphones?

You get Rick Mooreready, of course.

So strap in, grab your bulletproof coffee, and get ready because this is the art of pay traffic.

Here's Rick.

All right, all right, all right.

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