Hi, I'm John Blunt, author of fanatical prospecting in Cells EQ, and this is a sales gravy quick tip.

There's a lot of experts in the street today telling you that they have the one way for prospecting.

And whenever you encounter one of these folks who are telling you that some other type of prospecting is dead,

or that their prospecting scheme or methodology or their training program is the one way to prospecting salvation.

Run as fast as you can in the other direction.

Suppose for a moment that you have a friend and that friend comes to you and says they went to some seminar and that they found this guru at the seminar that says they should take all the money out of their 401k and put it in a single stock because that's how they're going to get the best return.

Well, if you were a good friend, you'd slap them in the face, you'd shake them and you would say, this is stupid.

Nobody puts all their eggs in a single basket.

And this is what these gurus are telling you to do. Put all your eggs in a single basket.

The best prospecting methodology is balanced. It's balanced across multiple channels.

Phone, email, text, networking, social, referrals.

It's balanced based on your territory, your product or service, your tenure, your market segment, and can even be balanced

based on regional geographic preferences.

What key is viewing prospecting in the same manner that an investor views a portfolio.

It's coming up with a strategy and a plan and a process that balances your prospecting

across the key prospecting channels

to give you the best statistical probability of getting in front of the right prospect at the

right time with the right message. Thank you for joining me for the sales gravy quick tip. Go right now

and buy my brand new book, Inc, and then go to salesgravey.com forward slash inked and claim $3,000 in free sales training resources.