Hey there, it's the NPR Politics Podcast and we are just one week away from the Iowa

caucuses.

And we are here now with a quick take on something called the Ground Game.

And we're going to talk about what that is and why it matters.

I'm Tamar Keith, White House correspondent for NPR.

I'm Scott Detro, I cover tech in the campaign.

And I'm Mara Liason, National Political correspondent.

So Mara, when we talk about Ground Game, we're talking about every

thing the campaigns are doing right now.

This week, countdown is on to February 1st, caucus day.

That's right.

Everything they're doing, door knocking, using big data to identify people who would support

them if only they had a nudge to go to the polls.

Then they're using high tech to create that nudge, the most effective nudge to get them

to come out.

They're using social media.

They're trying to find people who know those voters because they have learned that if

you get a nudge from someone you know, you're more likely to respond to it.

So there's a whole arsenal of things that they're using to make sure that their supporters

get to the polls on caucus night.

So we're talking about turning out people to vote in the Iowa caucuses.

But let's just put this in a little bit of perspective.

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