Not too long ago, everyone in digital media had the same idea.

Get really big, really fast, with help from Google and Facebook.

Turns out, there was a problem with this plan.

There was no loyalty.

These audiences were not really the media company's audiences.

They were truly rented from Google or from Facebook.

That's Brian Morrissey, the Super Sharp Media Observer and Media Operator. And this week on

channels with Peter Kafka, I talked to Morrissey about how to run a media business without

getting big. What happens to the industry next? That's this week on channels wherever you listen to your favorite podcasts.

All right, served.

Emergency Pod.

I'm Andy.

J.W. is here.

Producer Mike, Techie Sean, all in the house.

It was just in the neighborhood dropping some stuff off.

And it's like last week's episode,

you were talking all about the Saudi investment in tennis

and how it's pretty much a foregone conclusion that there's going to be a Masters 1000.

J.W., give us the news that we probably already know, but sprinkle in some magic for us.

Here comes. We've been discussing this for more than a year, and now it seems that it has happened.

We woke up to the news that there will be a 10th Master Series event, and it will be held in Saudi Arabia.

This, of course, had been not just rumored for a long time, but there had been ongoing discussion.

...