What makes something like what we produce different than what you can do with your phone

is watchability.

That's the key.

Watchability is do you actually want to sit down and consume this content?

However you want to capture it, just capture it.

That's your pastor. That's your uncle. That's your grandfather.

That's your father. Get that content because take it from somebody who's lost people close to them.

Once they're gone, they're gone.