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It's a Good Life

Quick Cut: S2E365 The Power of a Made Up Mind

It's a Good Life

Brian Buffini

Good, Business, Life, Entrepreneurship, Coaching, Entrepreneur

4.42.4K Ratings

🗓️ 15 January 2026

⏱️ 8 minutes

🧾️ Download transcript

Summary

Click here to listen to the full episode


All successful people have made up their minds to win long before they experience their first victory. In this episode, a rebroadcast of our most popular message ever, Brian discusses the power of a made-up mind and shares inspiring stories from his own life and the lives of people who’ve defied the odds. Brian also examines the two questions to consider when you want to make up your mind to live the life you’ve always dreamed of.

 

YOU WILL LEARN:

  • Five benefits of harnessing the power of a made-up mind.
  • How to turn negative feedback into life lessons.
  • The importance of making a decision, no matter how big or small.

 

MENTIONED IN THIS EPISODE:


Man’s Search for Meaning,” by Viktor Frankl

 

INSPIRATIONAL QUOTES FROM THIS EPISODE:

“Inside all books of success and all stories of victories, there are chapters of failure.” – Brian Buffini

“Even though you may stop for a while, when your mind is made up you never, ever give up.” – Brian Buffini

“If you’re giving up, your mind is not made up.” – Brian Buffini

“A human being whose mind is made up is a force of nature in this world.” – Brian Buffini

“I have made up my mind. And I have been blessed in my life as a result of it. But I did not do it by myself.” – Brian Buffini


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Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to It's a Good Life with Brian Bafini, founder of America's largest business coaching company.

0:10.4

Here's a short, classic cut from one of our all-time favorite episodes.

0:17.3

So here's the three things we're going to cover.

0:19.1

First, we're going to cover the actual power of a made-up mind.

0:21.5

The next thing I want to talk to you about is the power of decision. These become the choices that we anchor. And then third, I want to talk to you about it's your time. So let's talk about it right now, the power of a made-up mind. There is nothing like the resolve that comes when someone goes, I know what I want, I know why I want it and I know what I'm going to do. I've just made up my mind. Because here's the

0:38.6

first thing that happens with the made up mind. You never give up. Now, I want to give you a context on this. Inside all books of success and all stories of victories, there are chapters of failure. End of story. But what I will tell you is even though you may try, try, try, and then you kind of give up, but in your mind, your mind is made up. When your mind is made up, you never, ever give up. Because your mind's made up. If you're giving up, it means your mind's not made up. End a story. Because a human being with their mind made up is a force of nature in this world. and it doesn't matter who you are or what your circumstances are.

1:11.4

The power of a made up mind means you never give up. The next thing is with the power of a made of mind, you become more resolute. Resolute. That's something you resolve. It's the power of a made of mind that then goes into action. I'm resolved to do something. They say human beings tap into about 10% of the brain. I happen to believe that we're human beings are made in the image of God.

1:29.7

I think we have remarkable capacity. to do something. They say human beings tap into about 10% of their brain. I happen to believe that

1:28.2

human beings are made in the image of God. I think we have remarkable capacities that we don't tap

1:32.9

into. I believe we're capable of so much more. So many people are at the level of survival

1:38.0

in their life. Survival in their marriages. Survival in their health. The survival in their

1:42.0

business. And I just believe that human beings, by their very nature of their design, are capable of so much more. We built an entire company to bring that out of people. That's what we do, impact and improve the lives of people. That whole company here at Pafini company. That's all we do is pull that stuff out of people. And here's what they were making and here's what they're making. Now, yeah, we have a cool little system and yeah, we have all these things.

2:01.3

But at the end of the day, we're tapping into what's already there.

2:04.7

Here's the next thing. You focus on your wins. You become more focused on your achievement than what you're not doing. And I'm going to tell you, this is hard for me and this is hard for everybody. You know, when people see the Liberty Bell, all they see is the crack.

2:15.3

They don't see the bell.

2:16.5

When you have a made-up mind, you focus on your wins.

2:19.6

Why?

2:19.9

Because those are the crack. They don't see the bell. When you have a made

2:17.8

up mind, you focus on your wins. Why? Because those are the reinforcement for what you made up your

2:22.7

mind too. You made up your mind and you get a win, a small win of any sort. It's a reinforcement.

2:28.3

Next, you attract like-minded people. When you have your mind made up, you see other people with

2:33.0

their mind made up and you get to recognize one another. You see those same qualities in other people. When you have your mind made up, you see other people with their mind made up and you get to recognize one another. You see those same qualities in other people. You'll develop friendships of people. You'll deepen relationships of people. It takes one to no one. Have you guys ever heard that phrase? Well, let me share with you, when you have your mind made up and you're a man or a woman on a mission, you'll recognize other men and other women on a mission. Powerful stuff. The fifth part of this power of a made of mind is you get to become a winner. That's right, a winner. In life, there are winners and there are losers. That is a fact of life. That's a politically incorrect statement in our world today. No, everybody wins. Is that right? Is everybody doing well financially? Everybody healthy? Everybody got to great marriage. Everybody got great kids. Everybody got to know, that's not happening.

...

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