Quick Cut: S2E301 How Culture Gives Competitive Advantage with Matt Mayberry
It's a Good Life
Brian Buffini
4.4 • 2.4K Ratings
🗓️ 5 June 2025
⏱️ 11 minutes
🧾️ Download transcript
Summary
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In today’s increasingly disconnected world, a great workplace culture is vital to the success of any business. In this episode, author and consultant Matt Mayberry shares how leaders can build a culture that drives organizational excellence and unleashes the full potential of every employee.
YOU WILL LEARN:
· How to define workplace culture.
· Why a company’s culture impacts its bottom line.
· How a mission statement differs from a cultural purpose statement.
MENTIONED IN THIS EPISODE:
NOTEWORTHY QUOTES FROM THIS EPISODE:
“Culture is how your people feel on Sunday night before getting ready to start a new work week.” – Matt Mayberry
“Culture is truly behavior at scale.” – Matt Mayberry
“A culture has to be able to now breed out beyond boundaries, physical space and being in connection with one another.” – Brian Buffini
“Culture and strategy are connected.” – Matt Mayberry
“You can never let your small business have you be small-minded.” – Matt Mayberry
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Transcript
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| 0:00.0 | Welcome to It's a Good Life with Brian Bafini, founder of America's largest business coaching company. |
| 0:10.4 | Here's a short, classic cut from one of our all-time favorite episodes. |
| 0:17.1 | Welcome to today's program. We're a very special guest. We're going to interview today. His name is Matt Mayberry. He has a great gift and a great passion in the area of culture. And he's written a great book called Culture is the Way for those of you tuning in. It's how leaders at every level build an organization for speed, impact, and excellence. There's nothing about those words |
| 0:38.5 | I don't like. How did you end up being coming so fascinated with culture and its effect on business |
| 0:43.7 | and organizations? There was so much confusion out there. What is culture? What does it entail? How do you |
| 0:48.5 | build a great culture? So many books and articles about it, but it's this soft, fluffy nonsense. |
| 0:54.0 | How do we build a culture that |
| 0:56.0 | actually drives behavior and helps our organization become more successful and make a bigger |
| 1:00.5 | impact? So that's really what drove my desire and really my obsession for culture, because |
| 1:06.0 | I got a front row view at how to actually cultivate and build a world-class culture, really starting in college when I went to Indiana. |
| 1:14.3 | And we won one game when I first got to Indiana. |
| 1:17.9 | And I saw it front and center. |
| 1:19.9 | This man, who was my head coach at the time, Terry Hetner, just redirected and completely transformed the old beliefs and mentalities of what Indiana football really was at the core of it. |
| 1:29.8 | And then one year after, |
| 1:31.4 | we're playing for a bowl game against Oklahoma State in Phoenix, Arizona. |
| 1:36.1 | You know, |
| 1:36.2 | just because of great coach. |
| 1:37.6 | Yeah, I remember. |
| 1:37.9 | Unbelievable. |
| 1:39.1 | So that was what I saw, |
| 1:40.9 | because we didn't have better talent. |
| 1:42.7 | You know, |
... |
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