Quick Cut: S2E297 How to Cut Through to Success in a Busy World - an Interview with Ron Tite
It's a Good Life
Brian Buffini
4.4 • 2.4K Ratings
🗓️ 22 May 2025
⏱️ 10 minutes
🧾️ Download transcript
Summary
Click here to listen to the full episode
Consumers today are inundated with so much promotional messaging and content in the marketplace that they often don’t know where to look or who to trust. In this episode, Brian interviews author, speaker and entrepreneur Ron Tite about his new book and learns what organizations must do to seize the attention of and build trust with customers in this busy world.
YOU WILL LEARN:
· The importance of authentic brand belief.
· The steps a small business can take to stand out.
· The five questions every business narrative should answer.
MENTIONED IN THIS EPISODE:
NOTEWORTHY QUOTES FROM THIS EPISODE:
“A brand belief is really - what do you fundamentally believe in? And what do you believe in that goes beyond the thing you sell but that is strategically aligned to the thing you sell?” – Ron Tite
“The way you can evaluate whether your brand belief is strategically linked to the thing you sell is to connect the two with the word ‘so’.” – Ron Tite
“It should never be about just winning the battle for time. It should be about both standing out and capturing attention while building trust.” – Ron Tite
“You are defined by the actions you take, not by the supposed philosophies you fundamentally believe.” – Ron Tite
“What is the one thing you do that connects your purpose to where you make money?” – Ron Tite
Hosted on Acast. See acast.com/privacy for more information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to It's a Good Life with Brian Bafini, founder of America's largest business coaching company. |
| 0:10.4 | Here's a short, classic cut from one of our all-time favorite episodes. |
| 0:17.1 | Top of the morning to you and welcome to It's a Good Life. |
| 0:20.1 | Today we have a very special guest, Mr. Ron Tite, and just love his new book, Think, Do, and Say. |
| 0:27.5 | And it's all about how to seize attention, build trust in a busy, busy world. |
| 0:33.0 | So, Ron, welcome to the show. |
| 0:34.9 | Top of the morning to you. |
| 0:35.8 | Thanks for coming on the program today. Top of the morning to you. Thanks for coming on the program today. |
| 0:38.1 | Top of the morning to you. Thanks for having me. I'm excited for this. What led you to write, |
| 0:42.6 | think, do, and say? What was it that inspired you, as they say? You know, there are speakers |
| 0:47.9 | who write. Yeah. And there are writers who speak. Right. And it's weird in that I'm a little bit of both. I'm a |
| 0:56.5 | writer. I mean, I was a writer and a creative director, and so I've written ads of all kinds. |
| 1:03.1 | And so there is a part of me that loves the craft of writing. But whereas some people, they |
| 1:09.4 | sit down, they research, they write a book, and then they go and tour it like an album. |
| 1:14.8 | They're like, okay, now I'm going to do the speech version. |
| 1:17.1 | I'm the opposite. |
| 1:18.5 | Whereas I don't write a new speech. |
| 1:21.1 | I never write a new speech. |
| 1:22.6 | I'm always reading and preparing the next speech. |
| 1:26.3 | So I'm always reading something like, oh, and so I |
| 1:28.7 | designed the slide in that moment, I put it into a bucket. And I just, things that interest me and |
| 1:32.8 | things that I'm curious. And after a while, you've got a collection of material and you go, okay, |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Brian Buffini, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Brian Buffini and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.