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It's a Good Life

Quick Cut: S2E287 Know Yourself, Know Your Money - an Interview with Rachel Cruze

It's a Good Life

Brian Buffini

Business, Entrepreneurship, Life, Good, Entrepreneur, Coaching

4.42.4K Ratings

🗓️ 17 April 2025

⏱️ 11 minutes

🧾️ Download transcript

Summary

Click here to listen to the full episode


Understanding yourself is essential to understanding the way you handle money. In this episode, Brian interviews personal finance expert Rachel Cruze about her new book, “Know Yourself, Know Your Money.” Rachel shares why understanding your own behaviors and beliefs will help you to take control and handle your finances better.

 

YOU WILL LEARN:

  • How to eliminate financial fear.
  • Why it’s vital to keep learning.
  • How to identify the 7 major money tendencies.

 

MENTIONED IN THIS EPISODE:


Know Yourself, Know Your Money,” by Rachel Cruze

Love Your Life, Not Theirs,” by Rachel Cruze

Smart Money, Smart Kids,” by Dave Ramsey and Rachel Cruze

The Voice of the Heart,” by Chip Dodd

The Shawshank Redemption,” movie

Shooter,” movie

 

INSPIRATIONAL QUOTES FROM THIS EPISODE:

“Fear is your body's response that you are in need of something.” – Rachel Cruze


“It takes a level of humility to be able to say ‘I don't have it all.’” – Rachel Cruze


“Change is uncomfortable. It's hard. We don't like it. We just want to keep doing what we know.” – Rachel Cruze


“We can justify our purchases to maybe put a BAND-AID over deeper things going on.” – Rachel Cruze


“There's no point being right and being alone.” – Brian Buffini


itsagoodlife.com


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Transcript

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0:00.0

Welcome to It's a Good Life with Brian Bafini, founder of America's largest business coaching company.

0:10.4

Here's a short, classic cut from one of our all-time favorite episodes.

0:16.3

Just delighted to be with you.

0:18.0

Very excited for you, folks, because we have a jam of a guest on the show here today.

0:23.1

Her name is Rachel Cruz. She's a national best-selling author, financial expert, host of the Rachel

0:28.7

Cruise show, helping people avoid debt, save money, and learn how to win with the money game

0:34.8

at any stage in life. Her latest book is Know Yourself and Know Your Money.

0:39.8

I think this is fabulous.

0:41.6

And we're going to dive into that today.

0:44.2

Discover why you handle money the way you do and what to do about.

0:47.3

It's Rachel Cruz.

0:48.3

I could go on and on and on.

0:49.9

Thanks for joining us today.

0:51.3

It's just a pleasure to have you.

0:53.3

Absolutely, Brian. Thanks for having me on. It's just a pleasure to have you. Absolutely, Brian. Thanks for having me on.

0:55.3

Let's dive right in. You know, know yourself, know your money.

0:59.0

And so you talk about two main fears and fears we've always found in coaching people as a main driver.

1:04.6

That typically people have it money. One is the lack of security and then the other is these external forces.

1:10.7

Can you talk on that for us from your perspective? How do we combat the lack of security and then the other is these external forces. Can you talk on that

1:11.5

for us from your perspective? How do we combat the lack of security in those external forces?

1:16.8

Yeah, it's a great question. I mean, fear is so interesting. And I interviewed Dr. Chip Dodd about

1:21.6

the subject specifically. So I wanted to hear what he had to say because he talks about fear a lot.

...

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