Welcome to It's a Good Life with Brian Bafini, founder of America's largest business coaching company.

Here's a short, classic cut from one of our all-time favorite episodes.

Just delighted to be with you.

Very excited for you, folks, because we have a jam of a guest on the show here today.

Her name is Rachel Cruz. She's a national best-selling author, financial expert, host of the Rachel

Cruise show, helping people avoid debt, save money, and learn how to win with the money game

at any stage in life. Her latest book is Know Yourself and Know Your Money.

I think this is fabulous.

And we're going to dive into that today.

Discover why you handle money the way you do and what to do about.

It's Rachel Cruz.

I could go on and on and on.

Thanks for joining us today.

It's just a pleasure to have you.

Absolutely, Brian. Thanks for having me on. It's just a pleasure to have you. Absolutely, Brian. Thanks for having me on.

Let's dive right in. You know, know yourself, know your money.

And so you talk about two main fears and fears we've always found in coaching people as a main driver.

That typically people have it money. One is the lack of security and then the other is these external forces.

Can you talk on that for us from your perspective? How do we combat the lack of security and then the other is these external forces. Can you talk on that

for us from your perspective? How do we combat the lack of security in those external forces?

Yeah, it's a great question. I mean, fear is so interesting. And I interviewed Dr. Chip Dodd about

the subject specifically. So I wanted to hear what he had to say because he talks about fear a lot.

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