Welcome to It's a Good Life with Brian Bafini, founder of America's largest business coaching

company. Here's a short classic cut from one of our all-time favorite episodes.

I am just thrilled about today's show. We have John David Mann, who is a marvelous author.

He's written over 30 books.

But a book that just resonated with me and stuck me cold years ago was called The Go Giver.

And the Go Giver, along with Bob Berg, has been just this global success. In fact, I believe you guys just won the Living

Now Book Award, the Evergreen Medal for its contribution to positive global change. That's a

nice thing to have on your resume. And another few things on John David Mann's resume, including

being a concert cellist and an award-winning composer, an educator, and an

entrepreneur. So a partridge and a pear tree. The only thing I don't see on here is chef. John David,

welcome to today's show. I think cooking is the only thing you've missed out on.

Well, funny you should mention that. It's a pleasure to be here Brian thank you so much your next

book right you're gonna do something with one of the great chefs my last book was with an Olympic chef no yep

I got one I got what's called the recipe story of a young man who learns life lessons at the hands of a master

chef there you go okay so there is actually officially nothing you are not great at anymore

apparently so I've never done OBGYN there are things I I haven't done, but you know, what can I say?

I do my best to do what I can do.

Writing is something that requires a ton of time and a ton of effort.

Yeah. But it's something you do very well, and I think your style of writing and your style of storytelling is very much how people

receive. So let's talk about it. How did the parable of the go-giver originate anyway?

Some stories start this way. It started with the title. Bob had this idea. There's this cognitive

dissonance. Everybody knows that a go-getter is. And Bob's concept was, if you put giving first,

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