Welcome to It's a Good Life with Brian Bafini, founder of America's largest business coaching company.

Here's a short classic cut from one of our all-time favorite episodes.

Well, the top of the morning to you, today we're going to talk about the power of perseverance.

We all know that perseverance is important. It doesn't always sound sexy or fun.

But hopefully we can give you a few thoughts today that might make it more attainable

and understand that if you keep fighting, biting, scratching and claw on the path you're on,

more than likely you're going to prevail. Cambridge English Dictionary defines perseverance

as the continued effort to do or achieve something, even when it's difficult or takes a long time.

Now, I would say that's fairly counter-cultural to our world we live in today.

That continued effort to do or achieve something, even when it's difficult to take a long time,

that's what it takes to succeed.

It's like my mentor Jim Rohn said, how long should I try?

And the word he said was, until. I keep trying until you succeed.

Keep going until you get to where you need to be. Don't give up until you achieve what you

sit out to. Think about it. How long will we allow babies to try to walk? Until? I just had one of our grandchildren now take

their first steps. We let them try until and what a great joy it was. You can fall down.

We let them bump their heads with them try all kinds of things. But we let them persevere until.

Why we know that it's essential for them to learn how to walk

and so we're willing for them to try. It's essential for us to become who God's called us to be,

the gifts that we have, the talents we have, the abilities we have. It's essential. So try until.

We're going to cover the barriers to perseverance. We're going to cover the components to perseverance. We're going to cover the barriers to perseverance. We're going to cover the components

to perseverance. So what are the barriers to perseverance? Well, the first one, of course,

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