'Queenagers' - not just walking hot flushes: Liz Earle live with Eleanor Mills
The Liz Earle Wellbeing Show
Liz Earle
4.6 • 1.4K Ratings
🗓️ 19 August 2022
⏱️ 45 minutes
🧾️ Download transcript
Summary
On this episode of The Liz Earle Wellbeing Show, Liz is joined by Eleanor Mills, award-winning editor and founder of the platform Noon to chat all about the power of the 'queenager' - midlife women who are in their prime.
In a Liz Earle Wellbeing Show first, this podcast episode was recorded in front of a live audience at Advertising Week in London.
Liz and Eleanor reveal why brands should stop overlooking queenagers (who often have the biggest disposable income), and why midlife women don't want to be labelled as walking hot flushes.
Eleanor also shares how her experience of magic mushrooms led to Noon being born, and they also take questions from the audience.
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Transcript
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| 0:00.0 | Hello and welcome back to the Lizard Wellbeing Show, your wiki dose of wellness wisdom you |
| 0:10.8 | can trust in podcast form and today is very exciting because it is a first for our show. |
| 0:18.5 | Yes, it is our very first live podcast. |
| 0:23.0 | Yeah, we recorded this fabulous interview with Eleanor Mills, who many of you would have |
| 0:27.6 | known obviously from the magazine and we recorded it live in front of a real audience on the great |
| 0:34.3 | minds stage at the advertising week event here in London and we talk about midlife as the age of |
| 0:42.3 | opportunity both for women living it and for brands interestingly who with the right approach |
| 0:49.2 | can harness a market who outspend younger women by 250%. Yeah, so any of you marketeers listening, |
| 0:58.3 | these midlife women who Eleanor brilliantly has named Queen Ages are extremely valuable, |
| 1:06.3 | so we have a really interesting conversation. It was a really fun experience and watch this space |
| 1:11.3 | as my team and I are planning to do some more live events in the future hosting live podcast. |
| 1:17.8 | You could come along too. That would be really fun. I'd love to meet many of you who put |
| 1:22.6 | faces to names behind some of the lovely comments and the reviews that you have been leaving us. |
| 1:27.2 | Thank you. So yeah, stay tuned for that. Do make sure that you're subscribed to the Lizard Wellbeing |
| 1:32.3 | newsletter by the way that comes out every Friday because if we do do live events then we will be |
| 1:37.3 | putting all the details on there first. But before we dive into the interview with Eleanor, |
| 1:43.6 | I just wanted to take a moment to answer some of the questions that have been coming in on |
| 1:47.8 | social media and top of the list something I get asked time and time again and this comes in from |
| 1:53.9 | Rachel is what does Liz's weekly exercise routine look like? Interesting. Well, thank you for your |
| 2:01.8 | question Rachel and to be really honest with you my fitness routine varies depending on my schedule, |
| 2:07.7 | whether or not I'm traveling but if I'm at home it tends to follow a fairly regular pattern |
| 2:13.9 | and actually I do try and keep this going when I'm away as much as I can because I do fairly |
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