Quarantine Companion #5 with Todd Ballard

With Pace

Payson McElveen

Photography, Interviews, Adventure, Basketball, Mountain Biking, Outdoors, Entrepreneur, Athletes, Culture, Current Events, Inspirational, Health & Fitness, Society & Culture, Sports, Gravel Biking, Gravel Cycling, Celebrities, Cycling

4.8 • 767 Ratings

🗓️ 19 May 2020

⏱️ 75 minutes

🔗️ Recording | iTunes | RSS

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Summary

Todd Ballard is the former Chief Marketing Officer at GoPro. During his nine years there, he was instrumental in elevating the brand to global recognition and choosing which athletes the company sponsored. In this conversation, he tells Payson and Justin what drew him to GoPro long before it was a household name, why passion is more important that fame when it comes to sponsored athletes, and why he chose to leave GoPro after so many successful years there. They also talk about impostor syndr...

Transcript

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0:00.0	And to me, that was like the oh shit moment.
0:03.8	This is the why for GoPro.
0:05.2	This is why we exist.
0:06.7	Beyond any cool sporting event or guy hucking off a cliff,
0:11.2	like that was on the human level.
0:14.2	To me, what I saw the why for GoPro was
0:17.2	and how it connected people beyond any sporting event.
0:20.0	And that was the moment.
0:22.3	It's showtime, everybody.
0:24.5	Showtime!
0:27.2	You've been living in a dream world, Neil.
0:30.9	This is the world as it exists today.
0:35.7	Life moves pretty fast.
0:38.1	You don't stop and look around once in a while.
0:40.6	You could miss it.
0:43.7	Listen, we're talking about practice.
0:46.9	Repeat on the dude's room.
0:48.5	Donnie, you're out of your element.
0:50.8	I see.
0:51.4	You think this has nothing to do with you.
0:58.0	Don't ever trash talk black Jesus. This is the Adventure Stash with Payson McAlvin.
1:07.0	Quarantine Companion, with co-host Justin Williams.
	...

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