Quality vs. Quantity: Creating a content strategy in 2019 | Melbourne 2018 Keynote

The GaryVee Audio Experience

Gary Vaynerchuk

Marketing, Business

4.8 • 18.3K Ratings

🗓️ 27 November 2018

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

There's no machine or algorithm to scaling an IG account - this is one big big theme to this talk, really digging down into making sure you're going about trying to scale / sell your product on Instagram the way that's going to work - sitting down and DMing for awareness. I also get into people that think they're "too ahead of the curve" and don't understand that they're just shit - not ahead of shit.

Transcript

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0:00.0	This is the Gary V. Audio Experience.
0:04.0	Because we're gonna be legends
0:07.0	From the game they're a treasure
0:10.0	But what you in here ain't just scary
0:14.0	It's a battle to battle
0:16.0	Melver, what is up?
0:18.0	What is up?
0:22.0	Fuck, I've been flying for two days
0:24.0	But I'm here
0:26.0	And I'm excited to be here
0:27.0	Thank you for having me
0:28.0	Thanks for the warm welcome
0:30.0	So there's a lot of places I wanna go with today's talk
0:33.0	And so let's just get right into it
0:35.0	I think for me what I really wanna accomplish in this talk today
0:40.0	Is set up a framework of strategy
0:43.0	Of how much abundance and opportunity there is right now
0:47.0	And why?
0:48.0	And then number two, really get into the tactics
0:52.0	That I think a lot of people here can take
0:55.0	And take whatever they're trying to achieve to the next place
0:58.0	I think the thing that as I, you know, I was getting ready for this trip
	...

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