If you're a operator, you can operate around new truths.

Sometimes that's the consumer behavior.

Sometimes that's a political organization.

But the reality is you do have a lot of control,

including things like, you know,

there's this a global audience, like,

you can leave where you live.

If you're in Sweden running down,

and you're like, man, it's just harder

to build a huge company in Sweden and tech.

I'm like, move to San Francisco.

You could.

And so I really do love the happiness

that comes along with accountability.

Boehner Nation, how are you very excited about this podcast?

I always like when I'm starting new pillars, new genres, new concepts,

this concept of interesting emerging entrepreneurial stories is something I've been bouncing around and I met this young gentleman in Utah, right?

Salt Lake. Salt Lake.

Salt Lake.

And we apt, we got some stuff brewing,

and it really just kind of sat with me for a while,

because I think that was in February,

...