Welcome back to the latest edition of The Audible, presented by Trader Joe's.

I'm Bruce Feldman, joined as always by my colleague, Stuart Mandel.

Stu, you just got back from a week in Hawaii.

I got back from a week out at the Elite 11 slash the opening.

Feels like we are. Which one of us won that one? I don't know. I feel like you're going to be

probably more rested and ready. I'm excited because later this week I'm actually flying down to

Dallas to get ready for big 12 media days and going to hit the road. So I feel like

college football run up is officially here. Usually, yeah, I mean, I usually feel like after

4th of July, that the 4th of July is kind of the turning point. Or maybe it's media days in a

couple weeks. But, you know, I do think we're close to the time of the year when we start talking season

preview.

I don't think this week is that week.

So a couple.

So for the most part, when I'm in Hawaii or wherever on vacation, I try to keep the phone,

stay off Twitter as much as I can.

But I got to say, and one of the benefits of Hawaii time, right, is things that are late,

late at night are not late at night there.

At midnight on July 1st, which was 6 p.m. June 30th in Hawaii, I couldn't help myself.

I wanted to see how this NIL thing was going to shake out.

We've been talking about it for two years, but I wanted to see how this NIL thing was going to shake out. We've been talking about it

for two years, but I wanted to see like, okay, what, what's this going to look like? And sure

enough, 12-01, we start seeing the tweets, Derek King, $20,000 sponsorship deal, some Auburn players, some LSU players. And, uh, you know, I didn't,

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